Innovation, reimagined
We’re always asking if there’s a better way — for businesses to grow, create change through technology, and achieve more meaningful success.
Finding a better way.
Our dedicated innovation team relentlessly drives positive change. Through our unique business model and live network, we build and connect businesses and brands — identifying opportunities for growth, change and real consumer progress. Our team’s expertise spans innovation and strategy consulting, design, business operations, investment, finance, marketing, branding and technological leaps that help businesses change exponentially.
True are immersed in our business. They’re likeable and approachable with a strong relationship focus. We are a very people centred business and these guys won us over. They are smart, understand the industry very well and care strongly about what they are doing.
We have worked closely with True for several years. Their model, values and experience mean that their perspective on the industry and how innovation is driving change is unique; as such they have added value across many different areas of our business. Their collaborative approach means they understand what is right for our brand, customers and Partners, which is key to success for us.
Our partner offering
We work closely with our partners to find growth opportunities across their businesses. We innovate for real, tangible benefits to the bottom line — and to the consumer.
Shaping the future
- Strategic advice to help your business innovate.
- A unique market perspective.
- Expert consumer and technological insights.
Unlocking the possibilities of new technology
- Innovative partnerships.
- Best-in-class technology.
- Equipping businesses to shape the future.
Creating innovation in products, services and ventures
- Innovation strategy.
- Venture building.
- New product development.
Investing in the future
- Bespoke fund.
- Corporate venture capital.
- Investment advice.
Insight Reports
True Insight Reports are the culmination of 12-week research sprints into topics of core interest to our brands across portfolio and Partners. True’s unique position in the markets gives us unprecedented insight into technology markets across the capitalisation spectrum so that we can understand developments at the edge of innovation and their relative maturity. By adopting a holistic view of an entire vertical, we help our portfolio build their knowledge and shine a spotlight on technology companies & teams that are excelling.
Our technology partners
We bring market-leading tech companies to our Live Network through strategic partnership that create value for all parties, as well as materially-accelerated growth:
- Supporting geographical expansion
- Introductions to major corporates
- Introductions to portfolio businesses
- Supporting customer retention and new product upsell
Trusted by the world’s best companies
Innovation Challenges
Our brands share a hunger to innovate; to anticipate and shape the future of their industries. To keep them equipped for tomorrow, we run Innovation Challenges across our Network, inspiring creativity and competition in pursuit of the next great leap.
innovation stories
Opinion
Innovative UK retail has all the ingredients to maximise the opportunities of AI
From supplier negotiations to store operations, AI offers retailers the chance to reap big benefits, believes Matt Truman
Opinion
In Conversation: Orlando Ribas - Embracing Generative AI for Co-Creation and Innovation
We chat to Orlando Ribas, Co-Founder of Fashable, a proprietary AI generated fashion technology that helps brands reduce the time spent on research, design, and content creation, while limiting the possibility of copyright infringements and allowing designers the time to focus on high-added-value tasks.