We’re always asking if there’s a better way — for businesses to grow, create change through technology, and achieve more meaningful success.
Our dedicated innovation team relentlessly drives positive change. Through our unique business model and live network, we build and connect tomorrow’s brands — identifying opportunities for growth, change and real consumer progress. Our team’s expertise spans innovation and strategy consulting, design, business operations, investment, finance, marketing, branding and technological leaps that help businesses change exponentially.
We work closely with our partner brands to find growth opportunities across their businesses. We innovate for real, tangible benefits to the bottom line — and to the consumer.
True Insight Reports are the culmination of 12-week research sprints into topics of core interest to our brands across portfolio and Partners. True’s unique position in the markets gives us unprecedented insight into technology markets across the capitalisation spectrum so that we can understand developments at the edge of innovation and their relative maturity. By adopting a holistic view of an entire vertical, we help our brands build their knowledge and shine a spotlight on technology companies & teams that are excelling.
We bring market-leading tech companies to our Live Network through strategic partnership that create value for all parties, as well as materially-accelerated growth:
Our brands share a hunger to innovate; to anticipate and shape the future of their industries. To keep them equipped for tomorrow, we run Innovation Challenges across our Network, inspiring creativity and competition in pursuit of the next great leap.
As part of our Future of Health and Wellbeing pillar at True, we have been keeping a close eye on all things sleep. It’s time to wake up to sleep tech - read more on what we've dreamed up based on the latest products and services developed to help us fall asleep, stay asleep, or improve the quality of our sleep.
Technology can be a powerful force in solving the many climate challenges we face, and the climate startup ecosystem is large and complex, covering a vast range of themes. Always on the hunt for the best tech out there, our Innovation team have taken a dive into some of the most notable and interesting, so read on to find out more.