Bleach London

Cool kid of the UK hair scene, Bleach London creates and vegan and cruelty-free DIY dye and haircare products. It also has a suite of specialist colour hair salons in the UK and US.

Bleach London

brand facts

  • Celebrity hairdressers Alex Brownsell and Samantha Teasdale founded Bleach in 2010.
  • Alex invited Georgia May Jagger to become a co-owner many years later, having met on a photo-shoot where Alex was the hair assistant.
  • Brownsell started hairdressing at 12, inspired by her mum who is a hairdresser.
  • The entire hair range has been vegan since 2017.

Brand categories

  • seed
  • health, fitness & beauty
  • UK & international
  • current

Our journey with Bleach London

True invested in Bleach London in 2019, and the brand's co-founder Samantha spoke at True's 2019 Network Evening. Bleach have since expanded their product range, and opened a first salon in LA.

brand updates

News

Hold On To Your Hair Dye: Bleach London Is Coming to America!

Alex Brownsell spoke with Vogue ahead of the launch of Bleach's LA salon to talk about post-pandemic hair trends, and how Bleach business has fared during the pandemic.

Read more

News

Bleach London has launched a digital hair salon.

Following lockdowns across the world, Bleach London created an innovative 'Hair Party' series to help consumers take care of their hair at home.

Read more