We invested in By Rotation, a peer-to-peer fashion rental app in April 2022 as part of their £2.3m seed funding round to help support the business' plans to expand into Europe and the US. We love how By Rotation is reimagining fashion consumption, by encouraging people to share their wardrobes and access new garments from their peers without having to buy new.
Proceeds from the round will be used to further build the team, accelerate product and community development, and expand into Europe and the US.
By Rotation hosted its first ever designer car boot sale at the brand's Marylebone shop. In addition to major discounts on designer brands, the sale supported Nova Ukraine (a non-profit organisation dedicated to providing humanitarian aid to the people of Ukraine and raising awareness about Ukraine around the world), through sale of tickets to the event.