COAT

COAT is a sustainable paint company on a mission to simplify the testing and use of high-quality paints.

COAT

brand facts

  • Coat sells high-grade, consciously made and carbon neutral paint.
  • The paint is made-to-order and prioritises sustainable materials, zero-waste production and is offered alongside environment-friendly bamboo paint supplies. Even offering a unique 360-degree recycling service for leftover paint.
  • Founded by Rob Abrahams and Rob Green in 2020. They launched COAT to address the negative aspects associated with the $90bn paint industry and meet the needs of a more contemporary consumer by focusing on quality, sustainability and customer experience.
  • Instead of wasteful tester pots, COAT achieves 95% less waste by offering fully recyclable peel-and-stick swatches so customers can compare colours easily in different areas.

Brand categories

  • pre-seed
  • home & leisure
  • UK
  • current

Our journey with COAT

We invested in COAT in 2021. We share COAT's belief that they can make the paint industry better through conscious manufacturing to ensure they have less impact on the planet. We believe in the products so much you'll find COAT paint across True House.

brand updates

News

Crisis and Coat come together to end homelessness.

COAT founders Rob and Rob have decided to support Crisis, the National charity against homelessness. They're donating a proportion of their profits and turnover to Crisis - to help support the battle against homelessness.

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News

Trendspotting at the London Design Festival

While last year's Festival was a slightly subdued affair, with a reduced schedule and virtual talks, LDF21 was back with a bang: bigger, bolder and brighter than ever. Coat was there right in the middle of it on Rivington Street, with their first ever store.

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