Fable
Premium dinnerware brand Fable makes artisan cutlery, crockery and glassware more affordable with its D2C approach.
brand facts
- The brand is Canadian, founded by Joe Parenteau.
- All of Fable's packaging is 100% recyclable and plastic-free, the dyes on boxes are non-petroleum, and they only use paper that comes from FSC-certified forests.
- They work closely with partners at Mealshare. For every set of Fable dinnerware sold, a meal is directly donated to a youth in need.
- Their ceramics are produced in a 100% zero-waste facility, crafted with non-toxic materials. 100% of water is recovered and treated for re-use, 100% of clay shavings and biscuit are reincorporated, 100% of broken glazed ceramics are recycled into concrete and during the day, their ceramics facility is 100% solar powered.
Brand categories
- early-stage
- home & leisure
- international
- current
Our journey with Fable
True lead Fable's $2.7m seed round, with additional particpation from Canadian angels and investors. We believe the business can offer beautiful dinnerware more affordably due to its digitally-led business model, and that drove our investment, alongside its ethical credentials
brand updates
News
Fable’s mission is simple: Bring joy to every table
Since Fable’s inception in 2019, they have been partnered with Mealshare, a local organization making it their mission to fight youth hunger through partnerships with restaurants and companies in the food sector.
Read more
True Stories
Read True Stories
careers
View Jobs
Join the team at Fable.