Fable
Premium dinnerware brand Fable makes artisan cutlery, crockery and glassware more affordable with its D2C approach.
brand facts
- The brand is Canadian, founded by Joe Parenteau.
- All of Fable's packaging is 100% recyclable and plastic-free, the dyes on boxes are non-petroleum, and they only use paper that comes from FSC-certified forests.
- They work closely with partners at Mealshare. For every set of Fable dinnerware sold, a meal is directly donated to a youth in need.
- Their ceramics are produced in a 100% zero-waste facility, crafted with non-toxic materials. 100% of water is recovered and treated for re-use, 100% of clay shavings and biscuit are reincorporated, 100% of broken glazed ceramics are recycled into concrete and during the day, their ceramics facility is 100% solar powered.
Brand categories
- seed
- home & leisure
- international
- current
Our journey with Fable
True lead Fable's $2.7m seed round, with additional particpation from Canadian angels and investors. We believe the business can offer beautiful dinnerware more affordably due to its digitally-led business model, and that drove our investment, alongside its ethical credentials
brand updates
News
Fable’s mission is simple: Bring joy to every table
Since Fable’s inception in 2019, they have been partnered with Mealshare, a local organization making it their mission to fight youth hunger through partnerships with restaurants and companies in the food sector.
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