Frugi

Frugi dreams of a world without waste, and creates sustainable clothing and accessories for children using only organic and recycled materials.

Frugi

brand facts

  • Founded by Lucy & Kurt Jewson in 2004.
  • Frugi was founded because Lucy & Kurt couldn’t find a good range of organic clothes that would fit over their cloth-nappied son’s bottom.
  • All of the clothes Frugi produces are either made from organic cotton of recycled plastic.
  • 1% of Frugi’s annual turnover is given to charity.

Brand categories

  • private equity
  • clothing & apparel
  • UK
  • current

Our journey with Frugi

True acquired Frugi in 2018. It's ethical credentials, unique designs and highly engaged and loyal fan-base made it stand out as an ideal fit for True. We added to the business in 2020 when we acquired sustainable nappies business Tots Bots and Bloom & Nora.

Brand Video background

brand updates

News

Introducing the Little Loop

We’ve partnered up with The Little Loop to offer you the chance to join the sharing revolution. You’ll be able to rent a selection of your Frugi favourites, enjoy them stress-free knowing you’re insured against stains and general wear and tear, and then swap them whenever you like.

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News

Charities announced for happy childhood fund

This Autumn we’re focusing on Hunger charity projects. And we’re super excited to announce that we’re not just supporting one charity, but two amazing charities that will benefit from Frugi’s Happy Childhood Fund: Square Food Foundation and Polbeth Community Hub!

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