Haeckels is an independent company based out of Margate, UK bringing the benefits of coastal living to daily skincare. 


brand facts

  • Haeckels was founded in 2012 by Dom Bridges, who wanted to reconnect with fragrance and the natural world that surrounded him in Margate, Kent, England.
  • The philosophy of Haeckels is to create natural, beautiful products and make use of some of the 6-7000 tonnes of seaweed that is washed up on Thanet shores.
  • Haeckels is driven by trying to solve the waste problem – be that through the use of waste natural resources in their products, or presenting packaging solutions to their community that are fully recyclable or compostable.
  • The brand opened its first store in 2013 in Margate followed by immersive spa spaces in Margate (2019) and London (2020).

Brand categories

  • early-stage
  • health-fitness-beauty
  • UK
  • current

Our journey with Haeckels

We invested in the sustainable D2C skincare and fragrance business which puts the environment at the heart of its products in early 2022. We invested as part of a fundraise, in which Estee Lauder Companies also participated.

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brand updates


From men’s seaweed bars to skincare and compostable pots: How Haeckels is revamping

Sustainable beauty brand Haeckels is undergoing a facelift following investment from Estée Lauder Companies. Managing director, Charlie Vickery outlines its path to profitability.

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Haeckels Expands Horizons With Indian Ocean Collection

Margate-based skincare and fragrance label Haeckels has unveiled its new Indian Ocean collection, originally developed exclusively for Maldives resort Patina.

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