True made an initial seed investment in 2020, seeing the potential for Huboo's technology to eleviate issues that SME's face with fulfilment, to then follow on with further investment later the same year.
Huboo has continued its European expansion, with the launch of a second warehouse on the continent in Spain. Huboo has announced that it is set to open a 4,200 sq mt logistics centre in Madrid in October, following the opening in June of its first site outside the UK in Eindhoven, The Netherlands.
Reports of the warehousing sector being at breaking point are quite alarming – but they aren’t shocking. For months now, there have been major issues with several components of the supply chain that are going to cause problems. Hubboo explores the challenges in the industry.