LoveCrafts was one of True's first investments. It represented a digital alternative for the crafting community which traditionally attracted a following of older hobbyists and was ripe for growth with support from True. In 2017, True exited with a 10x money multiple and a 93% IRR. LoveCrafts was sold to Highland Capital Partners and Scottish Equity Partners in 2016.
Join the team at LoveCrafts.