Maude

Maude is disrupting the legacy sexual wellness industry, to make a better kind of intimacy product. Driven by quality, inclusivity and simplicity, the brand first launched a collection of body-safe and easy-to-use sex essentials, including the award-winning vibe personal massager before expanding with bath and body collections.

Maude

brand facts

  • Maude's founder Éva Goicochea worked as a legislative aide in healthcare in the early stages of her career.
  • Eva started the business to reimagine the outdated sexual wellness industry as something more modern and inclusive, leading to the launch of Maude in 2018.
  • 50 Shades of Grey actress Dakota Johnson joined the business in 2020, as an investor and co-Creative Director.
  • Éva, is one of 90 Latin women to have raised more than $1 million in VC funding, according to Digitalundivided.

Brand categories

  • seed
  • health-fitness-beauty
  • international
  • current

Our journey with Maude

True made an initial investment in Maude in 2020, before taking part in the subsequent Series A round in 2021. Maude is creating its own market based on changing consumer behaviours and attitudes - something which aligns closely with True's investment criteria.

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brand updates

News

Maude launches in Sephora

Hot off the heels of its European launch, Maude announces it has Partnered with global beauty retailer Sephora.

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News

A brief history of lingerie

The Maudern takes a look back at undergarments, from the 1700s all the way through to cult modern designs including Calvin Klein's sporty sets.

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