Ribble

Ribble is a performance bike brand for all high level gear enthusiasts – and it's inspired many of the True family to take the saddle. Its award-winning bikes and e-bikes are sold through its website and a growing number of state-of-the-art showrooms.

Ribble

brand facts

  • Established in 1897 - selling the first “Safety Bike,” (the successor to the Penny Farthing, with two equally sized wheels) which remains the template for all modern designs for bikes.
  • In 2018 launched the world’s lightest E-Bike weighing just 10.8kg.
  • Over 400 million colour combinations are possible when personalising your bike using Ribble’s Custom Colour option.
  • Ribble is named after the Ribble Valley, where the brand was founded. It remains a popular area for cyclists.

Brand categories

  • private equity
  • health, fitness & beauty
  • UK
  • current

Our journey with Ribble

We acquired Ribble in November 2015 – and it became a pet project for the bike-mad team at True. Since then, we’ve bolstered Ribble's management team and operating board, launched numerous game-changing bikes and market-leading gear, and masterminded a new brand identity and website. International growth has accelerated, with new websites in Australia and Germany and, via True’s retail network Ribble was able to venture into bricks and mortar retail for the first time, which has led to a rollout of six prestige showrooms across the UK.

brand updates

News

About Ribble

Virtual commerce technology is helping brands take online shopping to the next level. But it requires a major rethink of stores and staff roles. Ribble's CEO Andy Smallwood spoke to Vogue Business about Ribble Live and how they are blending the lines between physical and digital retail – and imagining a new way for the two to co-exist and flourish.

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News

How to turn winter miles into summer smiles

Depending on your mindset, getting in the winter miles can either mean a necessary commute in the dark or a chance to experience the beautifully crisp mornings that come with the season. In this blog, Ribble offers you their recommendations for how to turn winter miles into sunny smiles.

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