Shameless Pets

Launched in 2018, Chicago-based Shameless Pets formulates dog treats using upcycled ingredients, working with farmers and other food processors to use nutrient-rich ingredients that would otherwise be wasted. The company’s platform is to create a sustainable process while providing key nutritional benefits through its dog treats.

Shameless Pets

brand facts

  • James Bello and Alex Waite founded Shameless in October 2018.
  • Each bag of treats contain 30% upcycled fruit and veggies; nutritious ingredients that are rescued from agricultural production, post harvest leftovers and food processing.
  • James met Alex, a dog lover and food scientist, at a start-up event. She became the brains behind the tasty treats.

Brand categories

  • seed
  • food & beverage
  • international
  • current

Our journey with Shameless Pets

Shameless Pets was the first US investment for True in 2019. Creating a new product out of waste food not only aligns with True's innovative spirit, but also our ethical ethos.

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brand updates

News

Pet sustainability... or the truth about cats and dogs.

Greenbiz explores some of the more sustainable pet food options, following the post-Covid pet industry boom.

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News

Shameless joins the Upcycled Food Association.

Shameless continutes to take further steps to be as sustainable as possible, and stay a leader in upcycling by joining the Upcycled Food Association.

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