True invested in Sneak in 2021 after watching the esports industry go on a massive growth journey. The peripheral industries were more interesting to us and we believe its where we could add the most value. After identifying a strong brand and founding team in Sneak we believed we could create a great partnership and look forward to the journey we've started.
Will Peirce, co-founder of Manchester-based energy drink business Sneak has outlined his intentions to accelerate its international expansion as the company continues to grow.
Ashley Read has joined Manchester-based Sneak Energy as CEO following ten years with SiS (Science in Sport), where he most recently held the CMO and COO positions. He completes a new line-up of leadership at the D2C energy drink business following the placement of Robert Leechman as Chair, as well as CFO Bogdan Ionescu, earlier this year.