Spirable
Spirable’s technology enables the creation of quality, personalised and compelling video advertising at speed and scale. Tailored and optimised for each stage of a shopper’s online journey, Spirable dramatically increases click through and conversion. In August 2021, Spirable was acquired by Genius Sport.
brand facts
- Spirable was Co-founded and led by brothers Ger and Dave O'Meara
- Spirable was born out of a desire to make a better future for marketing, and help brands produce content as compelling to people as the friends they followed on social media.
- Spirable enjoyed two years at True's Innovation Hub in Victoria before the team became too big and they had to find new digs.
- In August 2021, Spirable was acquired by Genius Sport.
Brand categories
- early-stage
- technology
- UK & international
- exited
Our journey with Spirable
As Spirable's first investor, we fully backed the shift towards personalised video marketing. Spirable was used by True portfolio business Ribble, and introduced to many of True's partners and wider network including DIAGEO and Boots. A perfect example of our live network producing reciprocal advantage for all involved. In August 2021, Spirable was acquired by Genius Sport.
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