Investment Associate (Venture Capital)

We’re looking for a highly motivated, talented and entrepreneurial individual to join True’s ambitious and growing Venture Capital team as an Investment Associate. Having raised our third venture capital fund in 2021, we are looking to build the team as we continue investing in mission-driven entrepreneurs building a better, more sustainable future at the forefront of consumer behavioural change. Some examples from our portfolio includes business across Consumer (Bleach, Maude), Retail Tech (Brandlab, Buywith) and Sustainability Tech (Fluus, Shellworks).

About True

True is a consumer-focused investment and innovation firm that is reimagining what good business looks like, by building and connecting tomorrow’s consumer brands with an innovative approach where everyone wins: the consumer, the company, the people and the planet.

True’s people-first and holistic approach to building consumer brands, encapsulates everyone in the industry from startups and growing brands, such as British cycling brand Ribble and workplace mental health platform Unmind, through to industry giants such as Warner Brothers, Coca-Cola and Marks & Spencer. Culturally, True strongly believes in the importance of putting equal emphasis on people, planet and profit, its commitment underlined by its B Corporation Certification.

With a brand-new beautiful office in Victoria, London to call home, that includes a wellness suite, creative studio, and well stocked bar and kitchen, we’re creating a physical space for not just our team, but our consumer-focused community to thrive within. We support remote working – just ask for details.

Job Specification


  • Be an ambassador and embodiment of the True brand and values.

  • Own and manage our deal pipeline: quickly and thoughtfully assess a high volume of opportunities; track investment opportunities in our CRM; and manage relationships and expectations with startup Founders.

  • Get involved in all stages of the investment process, from first call with through to diligence and building & presenting the investment case.

  • Help to manage True’s existing portfolio, being the link into True’s network and expertise for the benefit of our founders.

  • Build deep expertise in key Consumer and Retail categories through research, sector mapping and network building.

  • Support True’s Innovation team by sharing relevant deal flow and helping curate insights for our Corporate Partners and Investors.

  • Collaborate across other parts of True to drive value for our Portfolio.

  • Support the Venture Capital team with ad hoc analysis as required.

Skills and experience we’re looking for

  • Intellectually curious and willing to learn.

  • Hard-working and diligent; willing to go the extra mile for the team.

  • Highly-organised and professional.

  • High accountability and end-to-end ownership of tasks.

  • Strong qualitative and quantitative analytical abilities.

  • Proficiency in Microsoft PowerPoint and Excel.

  • Proven ability to navigate complexity and ambiguity.

  • Previous experience investing in early-stage companies (in a VC firm or as an individual/angel) is preferable but not required.

IMPORTANT: Application process

To apply, please submit in a single document: Your CV, cover letter (optional) and short (max of 250 words each) answers to the following questions:

  • What excites you about working for True’s Venture Capital team?

  • Tell us about an exciting Seed-stage business that aligns with True’s focus and why you think it should be considered for investment.

About True

True is a consumer and retail-focused investment and innovation firm. But we do so much more than that. We are reimagining what good business looks like, by backing and building companies with an innovative approach where everyone wins: the consumer, the company, people and the planet.

True’s people-first, holistic approach encapsulates all levels of the industry, from investing in pioneering start-ups such as Reskinned and workplace mental health platform Unmind, to breakout growth-stage tech companies like Zwift. Our Innovation team works with industry giants such as Warner Brothers, Coca-Cola and Marks & Spencer to unlock opportunities for innovation and new technology.

Culturally, we strongly believe in putting equal emphasis on people, planet and profit. Don’t just take our word for it - it’s been backed up by our B Corporation Certification. This means that we’ve been certified to have met the rigorous social and environmental standards which represent our commitment to goals outside of profit.

True is re-shaping business as a force for positive change and showing the world a better way to succeed. So naturally with this comes the strong behaviours we value, which align our employees to our business practices:

Passion for True

Believe in the powerful purpose

Emotional Intelligence

Big ambitions but remain kind, respectful & human

Comfort in discomfort

Constant improvement and not comfortably standing still

Take the initiative, own the outcome

Original ideas and the passion to make them reality

Results driven

Having a purpose and driving success together

Team first

Employee engagement and cooperation

Own your best self

Take care of yourself to bring your best self

We are looking for someone with the entrepreneurial energy, drive and values-alignment to help us take True's VC business to the next level.

Apply Now