Innovation Challenges

We like to open the field in our mission to help some of the world’s biggest consumer brands innovate — inviting the world’s most imaginative entrepreneurs to solve specific business challenges.

no current challenges

Through our unique network of start-ups and scale-ups, we can reach thousands of disruptive changemakers in the consumer and retail industries. We work with our Partners throughout the year to find businesses and technologies that can support brands face challenges, or grow in new ways. We run specific programmes tailored to each business challenge – and work with our wide network of innovators to find solutions.

past opportunities

Johnson & Johnson LaunchPad

LaunchPad is an initiative from Johnson & Johnson Consumer Health. It aims to uncover the best retail and consumer technologies to help identify cutting-edge capabilities for its consumer brands family. Previously we’ve helped J&J find tech-led marketing innovations to support its Listerine mouthwash products.

Johnson & Johnson LaunchPad

Shell Startup Challenge

The Shell Retail Innovation Challenge aims to uncover the most disruptive, innovative ideas, and build truly exciting partnerships that can have meaningful impact on their business. Previously we’ve supported Shell in its quest to improve water efficiency across its forecourts.

Shell Startup Challenge

Walgreens Startup Challenge

This challenge aims to help Walgreens answer specific briefs and make the most of opportunities identified across the business. Previously we’ve helped Walgreens find innovative solutions to help drive awareness of the Walgreens mobile app, as well as marketing and media innovations to win share of the senior 65+ demographic to engage as omnichannel shoppers.

Walgreens Startup Challenge

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