Innovation Challenges

We like to open the field in our mission to help some of the world’s biggest consumer brands innovate — inviting the world’s most imaginative entrepreneurs to solve specific business challenges.

What's an Innovation Challenge?

Through our unique network of startups and scale-ups, we reach thousands of disruptive changemakers in the consumer and retail industries. With our partners, we work throughout the year to find businesses and technologies that help brands face challenges, or grow in new ways. Our programmes are tailored to each business challenge — and we work with our wide network of innovators to find solutions.

Partner Challenge

Liverpool One Challenge

Liverpool ONE is looking for innovative solutions to further elevate the customer experience to ensure the open-air destination is a must-visit for those who love to shop, eat, drink, be entertained and relax.

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past opportunities

7-Eleven

7-Eleven is looking for innovative solutions to improve the overall experience across its ~13,000+ locations in the US and Canada.

Ignite M&S

M&S Ignite exists to put innovation at the heart of the 137 year old retailer to ensure it is fit-for-the-future.

The Foundry by Grosvenor

Fuelling change by igniting bright ideas.

Shell Startup Challenge

The Shell Retail Innovation Challenge aims to uncover the most disruptive, innovative ideas, and build truly exciting partnerships that can have meaningful impact on their business. Previously we’ve supported Shell in its quest to improve water efficiency across its forecourts.

Walgreens Startup Challenge

This challenge aims to help Walgreens answer specific briefs and make the most of opportunities identified across the business. Previously we’ve helped Walgreens find innovative solutions to help drive awareness of the Walgreens mobile app, as well as marketing and media innovations to win share of the senior 65+ demographic to engage as omnichannel shoppers.