overview
Dani grew up in Australia, working through a variety of media and marketing related roles, before landing in the UK in 2018. Dani brings her wealth of experience to True where she leads on the marketing and brand activities, as well as conjuring up amazing events across True House to bring the community together.
meet Danielle
Why did you choose True?
I love the world of entrepreneurship & innovation. I joined to use my media/global brand experience & the full scope of marketing to support the brands and founders of the future, and to find ways to improve access to the investment industry.
How would you describe your job to a five-year old?
I get to tell stories and create experiences that connect people and make others want to get involved.
What do you love most and least about your job?
I love the variety and the interesting people I get to work with. I don’t love that I can’t say yes to everything (even though I usually want to!)
Name an idea or company that reimagined a business or industry — one you wish you’d thought of.
Canva – an incredible business idea that makes design accessible and empowers all kinds of people, brands, companies, charities etc to level up on their brand outputs. It’s one of the few unicorn start-ups that are actually profitable, with strong moral values who direct a lot of profits toward charitable efforts globally. As an expat, I love to see Aussie brands paving the way!
Which person or people helped shape and inspire who you are today?
I’ve been lucky to have colleagues that I’ve worked with along the way who have encouraged me by sharing new opportunities or supporting new routes I’ve wanted to explore. And of course, my mum - she taught me the importance of continuous education, hard work, and the power of a pivot (she has enjoyed three very different career paths whilst also being a working mother).
true cv
Danielle’s expertise at True:
Dani leads on all things marketing, from creating engaging, educational (and fun) events and workshops at True House to meaningful partnerships as well as all things internal and external comms.
True stories featuring Danielle
Events
Celebrating Women
Did you know that 80% of consumer spending is done by women (a total of $20 trillion) and yet only 2% of all VC Capital is in all-women led businesses. These numbers shed a disappointing light on the industry - and business landscape more broadly - and so we invited the brilliant women of our community to discuss topics such as this on International Women's Day in a panel hosted at True House.
News
Hush brand re-launch
You may have noticed Hush has changed a little this month – a new logo, new look and an exciting new collection. Our Head of Marketing, Danielle Le Toullec caught up with Hush's Chief Creative Officer, Melissa Dick to discuss the brand refresh and her inspiration for the new collection, ‘A Moment in Hush’.
relevant people
Lauren Smithie
Marketing & Communications Manager
"From plug-in's to automation, springboks, to sushi, Lauren's a joy to work with. She's incredibly talented and diligent when it comes to unpicking challenges and finding innovative solutions to take our marketing to the next level"
