Matt Truman

Matt is the Executive Chair and Co-Founder of consumer and retail specialist investment and advisory firm True. With significant assets under management spanning venture capital, private equity and public equities and its own proprietary strategy, value creation and technology business advising the likes of Walmart, ABF, Haleon, TJX Inc, Warner Brothers Discovery, Primark and M&S, True has a unique business model and perspective with investments across the capital spectrum. Its notable holdings include Zwift, The Cotswold Company, Represent, Games Workshop, Cranswick, Moonpig, Unmind, Jitty and Sava health. Matt qualified as an ACA at Deloitte where he met his long-time business partner, before being made head of retail at both Lehman Brothers and JP Morgan where he analysed and advised Tesco, Ocado and Booker amongst many other retail leaders. During the evenings, Matt invested in, built and successfully exited two e-commerce businesses which were both sold to private equity. As an entrepreneur himself, Matt is passionate about creating cultural change in the investment industry and reimagining it as something fundamentally more helpful to founders, growth companies, and industry giants. Matt places a strong emphasis on people, underlined by True’s B Corp Certification and he supports a number of countrywide social mobility charities and foundations including The Centre of Social Justice, Universify which continues to operate from True’s offices and The Twinning Project.