Matt Truman

Executive Chair and Co-founder

“Matt is one of the most connected, energetic, smart and kind men in the investment world. Always helpful and forever three steps ahead of the rest. You always leave inspired after an hour chatting to Matt.” — Ella d'Amato

Matt Truman


Our Co-founder Matt was born in a small Suffolk town, and educated at the University of London — before being ushered into Finance by his dad. He cut his teeth at Lehman Brothers, where he ended up as Head of Retail and Consumer, and MD before its demise. It was working at JP Morgan that made it clear to Matt he was interested in the work but not the culture of the industry. He found a like-minded partner in Paul — between them they had worked with brands from Tesco to Ocado — and gained a unique view of the entire vertical, from startup to Amazon. They joined forces to create cultural change in the investment industry, and reimagine it as something fundamentally more helpful to founders and dynamic businesses. The result is True. Matt is driven by a dynamic entrepreneurial approach, a desire to try things, to lead and drive the firm forward along with a sense of fairness, teamwork, a dose of speculation and good manners.

meet Matt

Why did you choose True?

I started True — there was no choice ...

How would you describe your job to a five-year-old?

My job is to be helpful. I have the best job in the world, I get to see everything from the smallest to the largest and everything in between. I get to meet the people reimagining the world. My goal is to help them grow and thrive. At its simplest, my job is to buy something for £1, grow it to £3, bring outstanding people and networks around those businesses and leave it in a better position than we found it.

What do you love most — and least — about your job?

I love the people I get to meet, there is nothing better. I don’t really dislike anything, there are always problems and hardships but part of the joy is coming through them and learning from them. I have one sadness, that my dad didn’t manage to beat cancer and see True as it is today, flourishing and alive!

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.


Which person or people helped shape and inspire who you are today?

If I had to pick one, my parents. My parents taught me life’s values; they gave me great drive, unlimited ambition, resilience, grit and sacrificed a lot for my schooling. They also gave me manners, fairness and the desire to help people.

true cv

Matt’s expertise at True:

Matt (alongside Paul) is in the unique position of having been involved with most Partners, leaders and founders across the years.

Matt’s job is to grow the firm and its culture principally by allocating human and financial capital. He is responsible for the whole ecosystem — for growing it, for constantly reimagining it and for making it the greatest place to work.

True stories featuring Matt


‘New technologies are turning good payment experiences into a competitive advantage’

Following a year of rapid acceleration in digital adoption – to coin a Bezos phrase – many brands and retailers are looking at how, using technology, they can turn cost centres into profit centres, a practise that we, at True, love.

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Investing for Growth in a Changing World

Here at True we're fortunate to witness the innovation activities of a wide range of players from early-stage brands through to emergent, scaling operators all the way to some of the largest global businesses. In addition to ongoing, organic innovation we are increasingly seeing a trend towards acquisition as a means for larger companies to expand their capabilities and reach. Here Matt investigates why more businesses are turning to investment to innovate.

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Retail Week

‘Act against consensus and find managers who think like owners’

At a time of massive economic upheaval, history brings a sense of perspective, believes True co-founder and executive chair Matt Truman

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relevant people

Paul Cocker

CEO and Co-founder

“Paul inspires confidence and action in others through his pragmatic and positive ‘can do’ attitude, which he lives by daily.”

Paul Cocker