Owen Eddershaw

Analyst, Innovation

“I’ve known Owen since before True — he’s a genuinely sound guy who uses the adjective ‘dreamy’ more than anyone I know.” — Qianhui Yang

Owen Eddershaw

overview

Owen grew up in rural Essex, before moving to Oxford to study. Prior to True, he briefly worked at Capital Enterprise, assisting in the allocation of European Regional Development Fund grants to support SMEs through the Covid pandemic.

meet Owen

Why did you choose True?

The intersection of True’s unique model and inviting culture made the prospect of working here extremely exciting.

How would you describe your job to a five-year-old?

Professional Googler.

What do you love most — and least — about your job?

I love feeling that we are constantly at the forefront of innovation and able to directly leverage these innovations to create tangible value across an extremely broad array of varied companies and projects. I suppose the only downside of this is the struggle to keep across the ever-evolving landscape.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Sorare — the NFT fantasy football trading card game. They just raised $680m!

Which person or people helped shape and inspire who you are today?

Probably my sisters for always setting my parents’ expectations outrageously high and forcing me to work hard.

true cv

Owen’s expertise at True:

Owen gets to work across the Innovation Team’s events programme as well as a variety of exciting projects for our partners, including Warner Bros, Johnson & Johnson, ABF, Direct Wines Diageo, John Lewis & Partners and Primark.

True stories featuring Owen

insight

Q-Commerce: our quick takeaways on a rapidly evolving sector

Not a day seems to go by that a New ‘Quick’ grocery operator doesn't raise funds - launching in a new country or forming a new partnership. In just the past few weeks Berlin-based Gorillas has raised $1bn, and launched a partnership with Tesco.

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News

Johnson & Johnson Consumer Health works with True to find future-fit technologies and services

Johnson & Johnson has chosen to work with True to run its LaunchPad process, using its own international network of startups and investors to identify and filter market-leading solutions capable of adding value to one of the world’s largest consumer goods companies.

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News

John Lewis Partnership selects True as Innovation Partner

The John Lewis Partnership has joined forces with True to help source Innovation across its retail and grocery businesses.

view story

relevant people

Aarthi Thangavel

Analyst, Innovation

“Aarthi is fantastic to work with — she is super friendly, helpful and engaged in everything she is part of. I particularly appreciate her getting involved in our Growth deal flow meetings to ensure we’re well joined-up across True.”

Aarthi Thangavel

Robyn Wilson

Analyst, Innovation

“Robyn is a pleasure to work with, and is an effective team member regardless of the task at hand. She will approach each problem calmly and with a smile. She’s also the life of the party … just wait till you hear her on the mic at 5am!’

Robyn Wilson