We invested at the back end of 2021 in a great founding team who are truly reimagining a sector. As with all our investments, we'll add value where we can which is why we hosted a virtual event in 'Truetopia' in December last year, where we invited our Partners to enter a True branded world and learn more about the opportunities available for brands and retailers in the Metaverse.
Maison Too Faced provides shoppers with a first-of-its-kind retail experience consisting of a 360° virtual environment with a fully functioning economy, and the transferability of avatars and digital assets. All events inside the virtual store occur in real time and are fully accessible via a link with no apps or downloads required. Created entirely by BrandLab360, with the latest innovation in CGI, the gamified beauty world is a sight to behold.
Prior to the global pandemic, BrandLab360 was already seeing success with the development of digital showrooms from over 200 labels around the world including the UK, Italy, South Africa, Dubai and the US but following unprecedented interest following the pandemic, they need offices across the world.