The leading Visual AI provider for the global retail ecosystem. Retailers use the SeeChange platform to reduce theft and streamline operations in real time.


brand facts

  • Founded by Jason Souloglou and incubated in Arm in 2018.
  • SeeChange processes more images than Shutterstock.
  • SeeChange is a multi-award-winning business, including the 2023 BCS UK IT AI Innovation of the Year award for the SeeWare platform.

Brand categories

  • venture capital
  • technology
  • UK & international
  • current

Our journey with SeeChange

SeeChange empowers the global retail ecosystem with real-time visual insights to make their environments safer and more efficient. True’s understanding of the retail landscape and unique industry challenges provides deep insights and resources, enabling SeeChange to accelerate deployments at scale.