John Lewis Partnership selects True as Innovation Partner

Today we’re welcoming a new strategic partner to the fold: John Lewis Partnership. By joining forces with us, the business becomes part of our growing partnership programme which includes some of the UK’s leading retailers and businesses: River Island, Morrisons, Land Securities and Accenture.The partnership with John Lewis will allow the startups within our own accelerator programme, The Collection, to gain exposure to its market-leading retail capabilities, with our aim of bringing the best ideas to commercial reality. One of our portfolio companies is already benefiting from the partnership: Spirable is in discussions with JLP about potential activation activities that will target customers with customised product recommendation videos.At True, we look to work with genuinely disruptive businesses that have the potential to inform real change in the retail sector – having JLP on board as our latest strategic partner means that we can lean on our joint expertise to make sure that the retail industry keeps innovation at its core and in these changing times, help transform the fashion, home and technology sectors.