Founded by brothers George and Michael Heaton in 2011 and now helmed by CEO Paul Spencer, Represent has grown at a remarkable compound annual growth rate (CAGR) of 64% since 2020.
With the impressively rapid growth of the brand since its inception and its ability to cultivate a loyal fan base of over 350,000, the aim of this strategic partnership is to drive growth and accelerate the brand’s global expansion across the UK, US and Rest of World. Having already opened a luxury store in West Hollywood, LA and a flagship in Manchester, the brand has already built itself a stellar reputation due to its collaborations with global brands like PUMA, Belstaff, and Oasis.
To help continue the brand’s success, we are leveraging our experience in the consumer and retail sectors to accelerate growth across the world, channels, and categories — starting with its anticipated launch of womenswear in 2025.
Represent's own loyal customer base, along with its proven ability to create designs that evolve with the needs of its client base is why this partnership is so important to us. Partnering with a brand that has managed to thrive in today’s challenging environment and grow a loyal customer base perfectly reflects the kind of brand we feel encapsulates what it means to be part of the True community.
We look forward to what Represent holds for the future of British fashion with us by its side.
Read more at at The Business of Fashion.
