 proudly unveils its latest performance road bike, the ULTRA-RACE.

Designed for uncompromising speed, efficiency and precision, the 

 marks the next evolution in Ribble’s high performance line-up. With aerodynamic shaping developed in-house and significant gains in real-world performance, this bike is built not just to compete, but to lead—and is already being 

. The ULTRA-RACE is a clear demonstration of Ribble's dedication to pushing technical boundaries while staying true to the needs of riders—from elite professionals to passionate enthusiasts. 

At the heart of the ULTRA-RACE is an all-new, featherweight carbon frame weighing just 775g. Every line, every junction and every component has been shaped by aerodynamics and real-world performance. Compared to the Endurance SLR, it reduces drag to deliver a time saving of up to 15.1 seconds over 40km, without compromising the stiffness and responsiveness that competitive riders demand.

Available in a range of build options, the ULTRA-RACE features industry-leading groupsets and premium wheel options, with a top-tier build coming in at just 6.58kg. 

Ribble is now the official bike sponsor of the Smurfit Westrock Cycling Team for the 2025 season, powering the women's cycling team to new heights. 

Ribble Cycles partners with Smurfit Westrock Cycling Team

Ribble Cycles Partners with Smurfit Westrock Cycling Team

RIBBLE REBELLION electrified at the US Armed Forces Cycling Classic this past weekend with extraordinary bikes that pay tribute to the 80th Anniversary of D-Day. Cole Davis (USA) was on the striking Ribble Ultra SL R P-51 Mustang Special Edition, and British rider Matthew Bostock was on the Ultra SL R Forces Special Edition. The bikes, inspired by WWII aircraft, were then auctioned to support TAPS, a charity aiding military families.

RIBBLE REBELLION Rides at USA’s Armed Forces Cycling Classic

The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.

Ribble Collective: Ride More in ’24

Ribble has named Sean Hastings as its new CEO. Hastings, a veteran in consumer sector transformation, brings a wealth of experience from B2C Group, River Island, and Pentland Brands. This strategic move follows the recent appointment of Becks DeNiro as chair. Current CEO Andy Smallwood will transition to a senior adviser role, ensuring a smooth leadership change. 

Ribble Cycles appoints Sean Hastings as new CEO

Ribble have just launched the ULTRA-RACE, designed to: Out Climb. Out Corner. Out Sprint. ULTRA-RACE. No Compromise.

Ribble launches the all new ULTRA-RACE: a new benchmark in performance cycling.

Ribble proudly unveils its latest performance road bike, the ULTRA-RACE.

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