It's been a big September for Ribble and the Outliers. From presenting the British Gravel Championships 2025 in Dalby Forest to the Outliers taking home wins at both the British AND European Gravel Championships, they're on a winning streak.

Ribble launches the third generation of their do-it-all CRG range.

A huge congratulations to Sophie Wright from The Ribble Outlier Gravel Team, who placed on the podium twice on the international gravel racing circuit on the ULTRA-GRIT.

Ribble have just launched the ULTRA-RACE, designed to: Out Climb. Out Corner. Out Sprint. ULTRA-RACE. No Compromise.

Ribble is now the official bike sponsor of the Smurfit Westrock Cycling Team for the 2025 season, powering the women's cycling team to new heights.

Ribble has named Sean Hastings as its new CEO. Hastings, a veteran in consumer sector transformation, brings a wealth of experience from B2C Group, River Island, and Pentland Brands. This strategic move follows the recent appointment of Becks DeNiro as chair. Current CEO Andy Smallwood will transition to a senior adviser role, ensuring a smooth leadership change.

The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.

RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.

Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.

When done well, D2C and e-commerce are a cost-efficient way to start and grow a retail business or brand. But as inflation bites and consumer confidence takes a tumble, retailers and brands are rightly concerned about the months ahead, and what the future strategy should be and whether omnichannel strategies that include stores should play a role. We summarise some key takeaways we’ve learnt from brands in our portfolio with a strong omnichannel mix.

Ribble Cycles is a bike brand to be passionate about, and the company has rewarded our own faith with superb performance since we acquired it in November 2015. True brought in CEO Andy Smallwood, formerly of Boardman Bikes, to help support the growth and transformation of the brand. The results of the rebrand have been phenomenal, with sales growing 50% year-on-year and a significant increase in the average selling price of each bike, reflecting the increasingly aspirational nature of the brand.