Margaret joins Frugi as Chair, bringing her wealth of experience from leading global brands including Victoria’s Secret, Gap, Primark and Masai Clothing.

Frugi has acquired TotsBots, the environmentally-friendly cloth nappy company, and its sister brand, Bloom & Nora, the reusable sanitary products brand. With a growing consumer focus on sustainability and a rising interest in purchasing environmentally-friendly products, the acquisition will allow all three brands to further ingrain their purpose.

True has acquired a majority stake in organic kids’ clothing makers, Frugi. Frugi designs, manufactures and sells sustainably-sourced organic cotton apparel and accessories for babies, children and new mothers.

True acquired sustainable kidswear brand Frugi in 2018. Nine months on, Rich Anson catches up with Frugi’s Co-founder Lucy Jewson and True’s Co-founder Paul Cocker about why Lucy and her husband – a couple with a passion for the planet – decided True would be the right investor to work with as they grow their company the responsible way.

True portfolio company and sustainable apparel business The Frugi Group, has appointed Sarah Clark, formerly CCO of luxury British furniture brand OKA, as its new CEO. Sarah will work alongside the existing management team in driving an exciting next chapter of growth and expansion for the future-facing brand.