True, the retail and consumer specialist investment and innovation firm, has announced a partnership with the British Retail Consortium (BRC), the lead trade association for UK retailers. This collaboration will allow BRC members to access cutting-edge technology and foster innovation through True's expertise and network.
Making the right choices about which technologies best support business needs has never been harder or more mission-critical for retailers. True has developed a new offering, Amplify, in response to this, to help retailers find technology that works for them.
Amplify provides retail brands with a shortcut to technology that is proven to work. It is powered by True’s expertise and experience from investing in and growing technology start-up businesses, its deep sector research, and technology successes with its corporate partners in the retail industry.
The partnership has great potential for supporting the transformation of retail. By combining the BRC's industry expertise with True's investment and innovation capabilities, both organisations aim to empower retailers, help drive growth, and foster a culture of technological advancement. This begins with a series of roundtable events for BRC members on accessing better technologies.
Matt Truman, Co-founder and Executive Chair at True, said:
"Our focus is on democratising access to technology innovation for retail and consumer businesses – helping winning tech to travel farther and wider. By joining forces with the BRC, we aim to facilitate greater collaboration between consumer brands, retailers, and technologies. The BRC is a force for positive change, and we are thrilled to be able to help to provide value to its members."
Helen Dickinson, Chief Executive of the British Retail Consortium, said:
“Our partnership with True aligns perfectly with the BRC's purpose of making a positive difference to the industry and our goal to help our members maximise the opportunities presented by digital transformation. It paves the way for greater access to proven tech that will help accelerate that transformation and empower our member businesses."
True is a consumer-focused investment and innovation firm that is reimagining what good business looks like. By building and connecting tomorrow’s consumer brands with an innovative approach, True uses the power of business to make a difference, create more opportunities and have a positive impact on the world.
True’s holistic approach to building consumer brands, encapsulates everyone in the industry from startups and growing brands, such as British cycling brand Ribble and workplace mental health platform Unmind, through to industry giants such as Johnson & Johnson and Marks & Spencer. Culturally, True strongly believes in the importance of prioritising ESG, its commitment underlined by its B Corporation Certification.
For more information, visit https://www.true.global/
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About the British Retail Consortium:
The BRC’s purpose is to make a positive difference to the retail industry and the customers it serves, today and in the future.
Retail is an exciting, dynamic and diverse industry which is going through a period of profound change. The BRC is committed to ensuring the industry thrives through this period of transformation. We tell the story of retail, work with our members to drive positive change and use our expertise and influence to create an economic and policy environment that enables retail businesses to thrive and consumers to benefit. Our membership comprises over 5,000 businesses delivering £180bn of retail sales and employing over one and half million employees.
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