VITL

VITL is a wellbeing platform offering personalised vitamins and supplement subscriptions to help busy people heighten their health. Its expert advice helps people choose the right vitamins and supplements, creating a personalised programme and wellbeing package which arrives through the letterbox every month.

VITL

brand facts

  • Founder Jonathan Relph previously worked in the finance industry, before making the move into supplements and health.
  • He was inspired to build the brand when cycling behind generic vitamin on double decker buses, and imagining a more modern and appealing way to sell supplements.
  • All supplements are non-GMO and 100% free from synthetic fillers, bulking agents, sugar, gluten, artificial colours and preservatives as well as vegetarian and vegan options.

Brand categories

  • pre-seed
  • health, fitness & beauty
  • UK
  • current

Our journey with VITL

VITL was founded in 2015. VITL moved into True's Innovation Hub following our investment and they stayed with us for a number of years. Founder Jonathan often said the appeal of the hub was having access to True's wide network.

brand updates

News

Which is worse for your health: smoking or being constantly stressed?

VITL's in-house nutritionist discusses the impact of smoking and stress on our health.

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News

Personalised nutrition company, Vitl, launches TV campaign with Channel 4

Having launched in 2015 as a direct-to-consumer brand, Vitl has now launched its iconic Health Goals range in 552 Sainsbury’s stores to grow its audience across the UK and expand its offline presence.

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