VITL

VITL is a wellbeing platform offering personalised vitamins and supplement subscriptions to help busy people heighten their health. Its expert advice helps people choose the right vitamins and supplements, creating a personalised programme and wellbeing package which arrives through the letterbox every month.

VITL

brand facts

  • Founder Jonathan Relph previously worked in the finance industry, before making the move into supplements and health.
  • He was inspired to build the brand when cycling behind generic vitamin on double decker buses, and imagining a more modern and appealing way to sell supplements.
  • All supplements are non-GMO and 100% free from synthetic fillers, bulking agents, sugar, gluten, artificial colours and preservatives as well as vegetarian and vegan options.

Brand categories

  • pre-seed
  • health-fitness-beauty
  • UK
  • current

Our journey with VITL

VITL was founded in 2015. VITL moved into True's Innovation Hub following our investment and they stayed with us for a number of years. Founder Jonathan often said the appeal of the hub was having access to True's wide network.

Brand Video background

brand updates

News

Which is worse for your health: smoking or being constantly stressed?

VITL's in-house nutritionist discusses the impact of smoking and stress on our health.

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News

Personalised nutrition company, Vitl, launches TV campaign with Channel 4

Having launched in 2015 as a direct-to-consumer brand, Vitl has now launched its iconic Health Goals range in 552 Sainsbury’s stores to grow its audience across the UK and expand its offline presence.

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