We back mission-driven entrepreneurs building a better and more sustainable future at the forefront of consumer behavioural and technological change.
Built on the strength of True's network and expertise, our focus includes B2C and B2B business models, across Consumer (Tech & Products), Retail Tech and Sustainability Tech.
Our early-stage VC fund focuses on Pre-Seed to Series A, investing up to £2m initially and reserving capital to re-invest in the most promising companies.
We are passionate about increasing access for underrepresented founders. Our Office Hours program provides an opportunity for you to explore whether venture funding is right for your business - get transparent feedback on your pitch deck, business model, and funding readiness from our venture capital team.
If you feel you lack the connections and context needed to secure VC funding, our team is keen to lend their experience in the industry and hear your story. If you’re a founder from an underrepresented background who lacks existing connections, we want to help open that door.
As part of the quick founder questions series – or QFQs – Maddyness spoke to Jean-Michel Chalayer, founder of Jena about recent investment, backing solopreneurs and the importance of flex culture!
JENA, a UK SaaS platform that enables solopreneurs to run their businesses smoothly instead of piecing together disjointed tools, secures £1.2 million in an oversubscribed Pre-Seed funding round led by True & Gfund.