We back mission-driven entrepreneurs building a better and more sustainable future at the forefront of consumer behavioural and technological change.
Built on the strength of True's network and expertise, our focus includes B2C and B2B business models, across Consumer (Tech & Products), Retail Tech and Sustainability Tech.
Our early-stage VC fund focuses on Pre-Seed to Series A, investing up to £2m initially and reserving capital to re-invest in the most promising companies.
Are you an entrepreneur on a mission? Do you have a great idea, business or product? Do you have questions around Venture Capital funding?
Then book yourself in for an Office Hours session with our Venture Capital team at True. Whether you want to know how to build a winning pitch deck, how funding round structures work, and everything in-between, our Venture Capital team have a wealth of experience investing in and partnering with a wide range of exciting retail and consumer business from D2C through to tech.
Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.
Our VC team have been immersed in the vibrant European start-up and VC ecosystem, attending three major conferences over the past couple of weeks. While Mike represented us at SuperVenture in Berlin, Joe and Michanne were actively involved in London Tech Week (LTW) and VivaTech in Paris.