Stories about investment

Insight

To VC or not to VC… Exploring funding options

One of the most challenging times to raise funding is in the beginning, but luckily, there are many funding options available to early-stage startups. The current economic climate has intensified difficulties, and this is set to continue. But, raising from a VC isn't the only option, so we've laid out some other routes to consider.

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Insight

What we learned at Slush 2022

What happens when 4,600 start-up founders and 2,600 investors, representing $1 trillion in assets under management, spend two days in Helsinki? We went to Slush 2022 to find out – read on to learn the top trends in tech and our key takeaways on the state of venture funding.

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Insight

Moneyballing: How sport creates opportunity

With the FIFA World Cup coinciding with the busiest shopping period of the year, as well as a challenging economic forecast, this is unchartered territory. But there are opportunities for all retailers to get involved in the hype, community and revenue that sporting events bring.  

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Insight

How to think about runway and funding when the venture capital markets are tough

Entrepreneurship has never been easy, and with the backdrop of a tough economic landscape plus a year on year slowdown of venture funding, the challenges for entrepreneurs can mount up. So, what's the best way to think about runway and funding when the venture capital markets are tough? Read on to find out.

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Retail Week

‘Act against consensus and find managers who think like owners’

At a time of massive economic upheaval, history brings a sense of perspective, believes True co-founder and executive chair Matt Truman

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Retail Week

Only with economically unsustainable competition removed can the economy reset

The fiscal stimulus in response to Covid lowered the cost of capital, flooding business models that didn’t deserve funding with valuations that were, at times, eye-watering. The upshot of excess stimulus is the inflation every business is now faced with, says True co-founder Matt Truman.

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News

True participates in Fable's $6.55m Series A

With new product lines, store space and international expansion on the horizon it's an exciting time for True to be participating in another funding round for ethically-produced tablewear brand Fable.

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Opinion

Open for Business

With rising inflation rates and a downturn in consumer confidence what is the lay of the land for retail this year? And what - if any - are the investment opportunities out there?

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Retail Week

Times of economic dislocation spawn disproportionate opportunities

It may sound counterintuitive in an unpredictable trading environment but companies need to invest and innovate, argues True executive chair and founder Matt Truman.

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Retail Week

The mismatch between valuations and anticipated performance has never looked so wide’

As we sit at the beginning of December, there are many conflicting industry drivers for retail, which when combined lead to significant ambiguity moving into 2022.

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News

True raises £40m to invest in breakthrough consumer brands at first close of seed fund

True has completed the first close for its new seed stage fund, which covers pre-seed to Series A. We’ll be investing up to £5m in exciting, innovative brands that are stretching the possibilities of digital and changing the retail and consumer landscape.

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News

True takes D2C clean energy drink Sneak to next level

True has acquired a majority stake in D2C zero sugar, energy drink business Sneak to help supercharge international expansion, build out Sneak’s distribution channels and support the business as it continues to disrupt the traditional energy drink market with its creative approach to marketing and ecommerce.

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News

True invests in Brawn

Brawn, the leading platform for strength athletes, has secured early stage investment from True along with a group of strategic private investors, including Nick Mitchell of Ultimate Performance, the leading global personal training brand.

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News

True makes seed investment in Huboo

In the current climate, True’s investment will accelerate fulfilment technology Huboo’s growth by providing access to its retail and consumer ecosystem

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Insight

Nurturing mental health - why we continue to support Unmind

Mental health is now viewed by many as being of equal importance to a person’s physical health, and as such the market for consumer tools, apps and platforms, including Unmind, Headspace and Calm, continues to grow at pace. This shift in behaviour and attitude has supported the growth of workplace mental health platform Unmind, in which True became the business’ first institutional investor in 2017.

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Insight

Backing the disruptors - True's investment into the men's make-up market

Warpaint is a disruptive men’s make-up brand which we were tracking for almost a year before we invested. We'd identified a brilliant management team and a brand that was one step ahead of consumer behavioural shifts. Although lockdowns across the world were changing consumer behaviour we were confident in our investment case. We take a look at why we chose to invest in founder Danny and his brand despite an uncertain time.

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Insight

Planera: Investing for a more sustainable future, one flush at a time

As sustainability moves further up the agenda, more and more consumers are growing tired of carrying the burden of responsibility when it comes to ‘doing the right thing’ and are increasingly pushing back on brands to demand they take sustainability further. Given 88% of consumers across the US and UK want brands to help them be more eco-friendly in their everyday lives, legacy ‘essentials’ categories such as personal care and cleaning are also beginning to experience and drive disruption.

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News

True invests in men's make-up brand Warpaint

True has invested in men's make-up trailblazer WarPaint. The funds will be used to accelerate War Paint’s growth by strengthening the team whilst True's consumer insight will help support Founder Danny and the team deliver the brands ambitious growth plans.

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News

True goes up a gear with $100m Zwift investment

True is extending its partnership with Zwift, as cyclists continue to flock to the platform and virtual fitness platforms grow in popularity. True teamed up with KKR to fundraise the latest $450m minority investment round.

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News

Ethical and reusable nappy brand, TotsBots, acquired by Frugi

Frugi has acquired TotsBots, the environmentally-friendly cloth nappy company, and its sister brand, Bloom & Nora, the reusable sanitary products brand. With a growing consumer focus on sustainability and a rising interest in purchasing environmentally-friendly products, the acquisition will allow all three brands to further ingrain their purpose.

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Insight

Soulfresh: why we invested

This is our first investment in the food and beverage sector - so why have we chosen Antipodean healthy food group Soulfresh? We take a look at the market and the reasons why we believe we can help support the Soulfresh team on its journey.

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News

True invests in Soulfresh as the appetite for healthy food and drink choices grows

True has invested £26m in Soulfresh, a food and drinks brand that’s disrupting the market with alternative options for consumers focused on healthy and sustainable lifestyles.

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News

True acquires leading ethical kids' apparel brand, Frugi

True has acquired a majority stake in organic kids’ clothing makers, Frugi. Frugi designs, manufactures and sells sustainably-sourced organic cotton apparel and accessories for babies, children and new mothers.

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Insight

Riding High: True's investment in Zwift

In December 2018, True invested in Zwift, the multiplayer online training and racing platform for cyclists and runners, a business that we believe has the potential to transform the indoor fitness market. Our investment forms part of a $120m fundraising round, in which we have partnered with leading venture capitalist investor Highland Europe and strategic investor Causeway Media, which have a number of assets in both traditional sports and esports.

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News

True Bolsters Investment in maude, as part of $5.8M Series A Funding

To date, maude has successfully raised $10m over four rounds of funding - making it one of the most VC-backed sexual wellness personal care companies and True has continued to support maude with investment in its Series A round.

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