Stories about investment

Insight

Interview: Jean-Michel Chalayer, founder of JENA

As part of the quick founder questions series – or QFQs – Maddyness spoke to Jean-Michel Chalayer, founder of Jena about recent investment, backing solopreneurs and the importance of flex culture!

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News

RIBBLE REBELLION: Make Some Noise

Ribble partner with HUUB to launch RIBBLE REBELLION Race Kit at Redlands.

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News

JENA Secures £1.2M Pre-Seed to empower UK solopreneurs

JENA, a UK SaaS platform that enables solopreneurs to run their businesses smoothly instead of piecing together disjointed tools, secures £1.2 million in an oversubscribed Pre-Seed funding round led by True & Gfund.

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Opinion

Beyond Borders: True in Europe

This year so far, we’ve been spending more time in major European tech and start-up hubs including Berlin, Paris and Barcelona, with the Nordics to come in Q2, meeting with other VCs and founders with a view to increasing our investments in European markets.

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News

RIBBLE REBELLION Unleashed

RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.

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News

Interview with The Cotswold Company's CEO, Ralph Tucker

Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.

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News

Would this make you switch to a DIY hair dye?

A new launch from Bleach promises to rebrand the permanent colour aisle.

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News

Soulfresh appointed Australia and New Zealand Distributor for Liquid Death

Soulfresh will be ‘murdering thirst’ in 2024, launching global mega-brand Liquid Death in Australia and New Zealand.

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News

Ex-Gymshark Chief joins Brawn with seven figure investment

E-commerce investor and former Gymshark Chairman, Paul Richardson, has been appointed President for fit-tech start-up Brawn, the world’s first, connected community strength training platform.

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Opinion

5 advantages to being sector specialists in 2024 and beyond

Specialist investing appears to be gaining momentum. Atomico’s State of European Tech report 2022 showed roughly 40% of VC funds (and roughly 45% of Pre-Seed and Seed funds) were planning to increase their specialism in investment focus going forwards, second only to growing their networks. Joe Seager-Dupuy, Investment Director at True, explores why Specialist strategies will thrive in uncertain markets, with a focus on the VC strategy he leads alongside Mike Martin.

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News

The Cotswold Company enjoys bumper Christmas as sales soar

The Cotswold Company enjoyed a bumper Christmas, with the nine weeks to 31st December seeing net orders surge 13% to £16.4m, up £1.8m on the same period last year and 64% on pre-Covid results. Take a look at their winning formula and their plans for 2024.

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News

Milano Vice dishes up $9M in Series A funding round

Milano Vice secures funding to expand its business and scale its operations both within Germany and internationally.

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News

SeeChange Technologies Raises £8M in Seed Extension Funding to Transform Global Retail with Visual AI

Funding infusion accelerates commercial deployments and SeeChange's vision for a smarter, safer retail future.

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Insight

A masterclass in community: Inside Sneak's formula for cultivating an invested user base

Following our recent event, there was a lot of interest around how our portfolio company, Sneak, had built such an engaged community. Our Head of Marketing, Danielle Le Toullec, sat down with Lauren Carroll, Head of Comms at Sneak to delve deeper into their community development and growth off the back of one of the brand’s biggest ever campaigns. The Halloween-themed drop - Satanic Cult - drove enormous community engagement, leading to a UK sellout in just 18 hours & global sellout in 1 week.

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News

Hush brand re-launch

You may have noticed Hush has changed a little this month – a new logo, new look and an exciting new collection. Our Head of Marketing, Danielle Le Toullec caught up with Hush's Chief Creative Officer, Melissa Dick to discuss the brand refresh and her inspiration for the new collection, ‘A Moment in Hush’.

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News

Q&A with Ribble's Gravel World Championship rider, Maddy Nutt

Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.

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News

UK startup Jitty raises $2M to build AI-driven home search platform

Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.

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News

True Partners with Apparel Brands Limited, Accelerating Growth in the Branded Apparel Market

We are pleased to announce our strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of Branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.

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Events

Investing in the Future: Pulse Check on the VC Landscape

Our VC team have been immersed in the vibrant European start-up and VC ecosystem, attending three major conferences over the past couple of weeks. While Mike represented us at SuperVenture in Berlin, Joe and Michanne were actively involved in London Tech Week (LTW) and VivaTech in Paris.

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News

The Cotswold Company makes new senior appointments

The Cotswold Company has revamped its senior management team with the appointments of Jim Sharp as chairman and Matt Pollington as chief marketing officer.

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Insight

Navigating fundraising and ownership as a female founder

Last year, over 150,000 new all-women-led companies were founded – more than ever before - but statistics show that over 95% of early-stage funding goes to all-male-founded start-ups. So how do you get ahead of the game as a female founder? Here are some top tips from someone who has done it before.

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Retail Week

UK’s economic underperformance matters for all in retail

Long-term strategic thinking is required to drive progress for the country and retail, argues Matt Truman

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Insight

Tracking the Trends in Consumer Health Tech

Health is getting a full tech glow-up and at True we're keenly watching this consumer Health Tech transformation. Take a look at the six trends we're seeing in this space...

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Insight

Don’t Discount Discounts

There are 37 large-scale designer outlets in the UK, which saw an estimated 111 million visitors in 2021. Outlets are growing at ten times the rate of traditional high street retail, so could this be the solution to our overstock problems?

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Insight

To VC or not to VC… Exploring funding options

One of the most challenging times to raise funding is in the beginning, but luckily, there are many funding options available to early-stage startups. The current economic climate has intensified difficulties, and this is set to continue. But, raising from a VC isn't the only option, so we've laid out some other routes to consider.

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