Mark McClennon is a senior technology and transformation leader with over 35 years' experience helping major organisations use technology to drive growth, resilience and change. As a Senior Advisor to True, Mark helps clients and portfolio companies cut through technology hype, make sharper strategic choices and build organisations ready for the future. —

Mark McClennon is a senior technology and transformation leader with over 35 years' experience helping major organisations use technology to drive growth, resilience and change. Mark spent three decades at Unilever in senior roles across technology, finance, strategy and marketing, before leading its global digital transformation programme. He then joined Burberry's Executive Committee as Global Chief Information Officer, rebuilding the technology function and positioning the business for future growth. Today, Mark is Founder of Ridgewood Advisory, advising boards, executive teams, investors and technology businesses on digital transformation, AI and technology strategy. He has served as a Non-Executive Director at Bonmarché and the Institute for Apprenticeships and Technical Education, sits on the advisory board of the University of Liverpool Management School, and was awarded an MBE by King Charles III in 2023 for services to apprenticeships and technical education. As a Senior Advisor to True, Mark helps clients and portfolio companies cut through technology hype, make sharper strategic choices and build organisations ready for the future.
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Mark’s expertise at True:


We are pleased to announce the appointment of former global CIO of Burberry and Unilever's consumer business, Mark McClennon, MBE, as Senior Advisor to True.

As part of our ongoing partnership with the World Retail Congress this year, we handpicked 13 technologies to take part in the Value Creator Zone, moderated a panel on unlocking real AI value and curated a landmark report containing 30 real-world case studies in retail.
Matt is the Executive Chair and Co-Founder of consumer and retail specialist investment and advisory firm True. With significant assets under management spanning venture capital, private equity and public equities and its own proprietary strategy, value creation and technology business advising the likes of Walmart, ABF, Haleon, TJX Inc, Warner Brothers Discovery, Primark and M&S, True has a unique business model and perspective with investments across the capital spectrum.
Liam leads True’s advisory practice. A trusted partner of ambitious consumer and retail leaders, Liam has 20 years of international experience spanning M&A, new venture building, technology partnerships, startup studios, innovation-focused joint ventures and new business line development for some of the world's best loved brands.