Liam was born in Texas and raised in Paris. Before joining True, he helped run a global innovation and strategy consulting firm that helped big corporates and investment firms grow by inventing new products, services and businesses. He started his career in investment banking before becoming an innovation and design convert at Central Saint Martins.
I was drawn back (long story!) by the people, the unique model and the ambitious vision we’ve set for ourselves and the industry.
Helping companies become better by doing new things or doing things differently.
I love the infectious passion of innovators and entrepreneurs, but I dislike some of the BS/jargon that comes with the territory.
Blockchain and crypto.
My lovely and loving wife, Tibet.
Liam’s expertise at True:
Liam has recently rejoined True after a few years away. In the short time he’s been back, he’s led initiatives with M&S, Warner Bros, Direct Wines and Kantar.
True has completed the first close for its new seed stage fund - which covers pre-seed to Series A. We'll be investing up to £5m in exciting, innovative brands who are stretching the possibilities of digital and changing the retail and consumer landscape.
Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.
The Metaverse has well and truly landed. All things 'metaverse' have reached fever pitch since Facebook's rebranding to Meta. The October 2021 announcement not only set out a vision for what a fully immersive digital world powered by VR would look like for the company's 2.89 billion monthly active users, but also confirmed a colossal investment in making this a reality – $10 billion this year alone. Since then, everyone's been talking about it.
“Mike is one of those rare people who can inspire, educate and drive a team whilst being a kind, humorous and empathetic leader. He creates an environment that encourages communication and collaboration in a way that makes you want to work hard and show up every day!”
"Jamie is always one step ahead. He has a maturity about him that is beyond his years, is always thinking more broadly about opportunities and is great at making things happen."