Vikesh Mistry

Director, Finance

“Often spinning many plates, Vikesh is a great multitasker who always makes time to help everyone across the True team.” — Archie Mason

Vikesh Mistry


Vikesh was born and raised in the Midlands — in Rugby, the town where the sport was invented. He joined True from the Tungsten Network, where he was head of FP&A, managing teams in both London and Kuala Lumpur. Prior to this, Vikesh worked at Zeal Network SE, the German tech business that specialised in lottery products, and qualified as an accountant in 2015. When not working, he’s the (self-professed) King of Gifs.

meet Vikesh

Why did you choose True?

True has a clear set of values that resonate with me.

How would you describe your job to a five-year-old?

I make it so that the folks at True can do their amazing job by making sure we have money and don’t get told off (compliance and risk) :-)

What do you love most — and least — about your job?

I love the scope and breadth of the role. One minute I’m involved in finance work, the next something completely different. That keeps you on your toes. Hate — sometimes it’s insanely busy, but this is also a potential upside for me as, I love it when a big project gets completed.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Amazon — hard not to argue how pervasive it is in all of our lives, and how it has shaped consumer behaviour.

Which person or people helped shape and inspire who you are today?

My grandparents, who came to the UK with next to nothing, and enabled the platform for my generation to have a chance to succeed.

true cv

Vikesh’s expertise at True:

Vikesh is one of True’s bookkeepers and has a hand in finance, fund operations and budgets for True House and the Marketing Team.

True stories featuring Vikesh


True launches third PE fund: a huge milestone in our journey to reimagine PE.

Consumer specialists True scale their investment and innovation firm to more than £600m AUM in just five years – with the Covid downturn proving to be no barrier to performance.

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True raises £40m to invest in breakthrough consumer brands at first close of seed fund

True has completed the first close for its new seed stage fund, which covers pre-seed to Series A. We’ll be investing up to £5m in exciting, innovative brands that are stretching the possibilities of digital and changing the retail and consumer landscape.

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relevant people

Will Pearson

Managing Director, Investment and CFO

“Will is a strong and inspirational leader who joins commercial insight with operational expertise to drive value. This includes challenging convention to ensure our companies remain ahead of the competition.’

Will Pearson

Nathan Luscombe

Compliance & ESG Manager

“Nathan is pivotal in raising our ESG standards and the first Kiwi who isn’t rugby obsessed — coincidentally he’s the also nicest Kiwi I’ve met.”

Nathan Luscombe