Will Pearson

Managing Director, Investment and CFO

“Will is a strong and inspirational leader who joins commercial insight with operational expertise to drive value. This includes challenging convention to ensure our companies remain ahead of the competition.’ — Kishen Pandya

Will Pearson


Before joining True, Will worked at Deloitte with Matt and Paul, and GE Captial. He has a hands-on role with our portfolio companies, partnering with them and working closely to help them grow.

meet Will

Why did you choose True?

I wanted a role where I could help build great businesses.

How would you describe your job to a five-year-old?

I help smart people build great companies.

What do you love most — and least — about your job?

That we’re completely in control of our own destiny and having the team to make it happen. I like things to happen quickly so I dislike it when things don't move as quickly as I'd like.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

It’s often quoted as one of the most important times in the development of the world but can you imagine the impact on the world today if the Industrial Revolution had been possible with clean energy?

Which person or people helped shape and inspire who you are today?

My dad.

true cv

Will’s expertise at True:

True stories featuring Will


True Talks: Rich Anson meets…Andy Smallwood

Ribble Cycles is a bike brand to be passionate about, and the company has rewarded our own faith with superb performance since we acquired it in November 2015. True brought in CEO Andy Smallwood, formerly of Boardman Bikes, to help support the growth and transformation of the brand. The results of the rebrand have been phenomenal, with sales growing 50% year-on-year and a significant increase in the average selling price of each bike, reflecting the increasingly aspirational nature of the brand.

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True goes up a gear with $100m Zwift investment

True is extending its partnership with Zwift, as cyclists continue to flock to the platform and virtual fitness platforms grow in popularity. True teamed up with KKR to fundraise the latest $450m minority investment round.

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relevant people

Kishen Pandya

Principal, Investment

“Cool as a cucumber, you’ll find Kishen calm and poised in the face of any challenges. He is great to work with as he loves being challenged and challenging others, which has led to some cracking ideas and solutions. Also as a natural team player, you can always count on him!”

Kishen Pandya

Paul Cocker

CEO and Co-founder

“Paul inspires confidence and action in others through his pragmatic and positive ‘can do’ attitude, which he lives by daily.”

Paul Cocker