Represent have appointed ex-Adidas Yeezy general manager Jim Anfuso as President of North America, supporting the brand’s continued growth in the US. Highly respected in the global streetwear and footwear space, Anfuso is best known for helping grow the Adidas Yeezy business from $30 million to $1.8 billion in under two years.
With the US as Represent’s fastest-growing and most strategically important market, Anfuso joins the executive leadership team to oversee all North American operations, including retail expansion, wholesale partnerships and the growth of the brand’s performance category, 247. His expertise in footwear will also play a key role in accelerating one of Represent’s core growth pillars.
Paul Spencer, chief executive of Represent, said:
As we enter our next phase of global expansion, the US market represents our most significant opportunity.
Jim’s track record speaks for itself. From the minute we met Jim, we knew he would be a great cultural fit with the wider leadership team and with George working side by side in our LA office. Jim’s ability to navigate complex operational landscapes while maintaining brand integrity is exactly what Represent needs right now.
We’re looking forward to seeing how Jim’s leadership will shape Represent’s expansion in the US.
--Full article available at the Retail Bulletin--
