Founded in 2020, COAT Paints was established by founders Rob Green and Rob Abrahams to revolutionise the paint industry, fueled by their dissatisfaction with environmental impact. We invested in COAT in 2021 out of our VC fund. Check out their recent interview with The Retail Bulletin.

Byng-Thorne's experience in digital, retail, and tech to add value to True portfolio companies.

We have appointed two new Principals – Mike Martin and Joe Seager. The duo will lead True’s Growth fund, investing in and supporting early-stage breakthrough brands and technologies building for the future of Consumer.

The European heatwave is a yet another stark reminder of the ways in which the world can change quickly and with an immense knock-on effect.

Margaret joins Frugi as Chair, bringing her wealth of experience from leading global brands including Victoria’s Secret, Gap, Primark and Masai Clothing.

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

At True, we believe that business can always be better. It’s why we help people and companies reach for more meaningful relationships, why we break down the barriers to better business in industries, and why we help companies transform how they work and what they do. We’re changing what good business looks like — reshaping it as a force for positive change by showing the world a better way to succeed. True. Business, Reimagined.

Hiring in experts from across the consumer industry supports our mission to reimagine the investment industry. That was one of many reasons for hiring Ella d'Amato, former CCO and CMO of Not on the High Street as True's new Investment MD and CMO.

Unmind is a workplace mental health platform that empowers employees to take ownership of their own well-being. But it also helps support organisations with their own mental health initiatives through the anonymised data. Nick shares the unconventional story of how he became the CEO & Co-Founder of a startup, as well as some insight into what it's been like to share that journey with investors, including True.

True has appointed Susanne, who has a wealth of experience across retail including roles as Chief Operating Officer at Superdry plc, Buying Director at John Lewis & Partners and UK/Ireland Managing Director at TK Maxx to chair of it's fashion and lifestyle retailer hush.