In today's ever-evolving advertising landscape, retail media networks are making waves. As Helen Thomas mentioned in the FT this morning, "the idea of 'retail media' is an old one." As the adage goes, everything old is new again, however this time round, the difference is how digital has unlocked new areas of growth.

In today's ever-evolving advertising landscape, retail media networks are making waves. As Helen Thomas mentioned in the FT this morning, "the idea of 'retail media' is an old one." As the adage goes, everything old is new again (we’ve been working in this space for years), however this time round, the difference is how digital has unlocked new areas of growth.

Jitty, backed by former Deliveroo employees, aims to revolutionize home buying with its comprehensive suite of AI-powered tools. True invests in Jitty out of its VC fund.

We are pleased to announce our strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of Branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.

There are countless factors currently affecting online retailers. From trying to navigate the post-Covid decline in ecommerce penetration to the wider retail landscape facing a storm of downward-demand and supply-side pressures. Innovation Analyst, Molly Walsh, has delved into the world of online customer retention. She has identified five key aspects of the customer journey and how retailers can utilise technology to prevent customer abandonment online.

Inflation has been making headlines for more than a year but retailers now need to be alert to the risks of deflation, warns True’s Matt Truman

Founded in 2020, COAT Paints was established by founders Rob Green and Rob Abrahams to revolutionise the paint industry, fueled by their dissatisfaction with environmental impact. We invested in COAT in 2021 out of our VC fund. Check out their recent interview with The Retail Bulletin.

We've expanded our innovation offering to include a new proposition - Amplify - designed to democratise access to innovation advisory for growing consumer businesses (£15m+ revenue yearly).

Byng-Thorne's experience in digital, retail, and tech to add value to True portfolio companies.

We are excited to announce a partnership with the British Retail Consortium (BRC), the lead trade association for UK retailers. This collaboration will allow BRC members to access cutting-edge technology and foster innovation through True's expertise and network.

The Cotswold Company has revamped its senior management team with the appointments of Jim Sharp as chairman and Matt Pollington as chief marketing officer.

Last year, over 150,000 new all-women-led companies were founded – more than ever before - but statistics show that over 95% of early-stage funding goes to all-male-founded start-ups. So how do you get ahead of the game as a female founder? Here are some top tips from someone who has done it before.

This week, London Tech Week took over the Queen Elizabeth II Centre in Victoria. This blog delves deeper into one of the key themes - digital and AI, highlighting the imperative for corporates to embrace digital transformation, prioritise mental health, and foster a culture of innovation.

Our VC team have been immersed in the vibrant European start-up and VC ecosystem, attending three major conferences over the past couple of weeks. While Mike represented us at SuperVenture in Berlin, Joe and Michanne were actively involved in London Tech Week (LTW) and VivaTech in Paris.

The True Innovation team have been busy immersing itself in the world of retail technology surrounded by some of the most exciting brands and vendors in the industry; this time, it was Shoptalk Europe. Mike Tattersall and Jamie Campbell flew to Barcelona talk all things digital innovation in the retail and consumer industry at Europe’s biggest retail conference.

Retail is not rapidly transitioning from bust to boom, but the headwinds that have blasted the industry are abating, believes True’s Matt Truman.

There are several macro trends currently affecting the workforce. Whether employee or employer, everyone is trying to negotiate post pandemic working. Innovation Analyst, Robyn Wilson has spent the last three months diving into the world of employee engagement and has identified four key workplace areas that can be enhanced through innovation to improve retention, engagement and output.

Hot off the heels of ShopTalk Las Vegas, we took a trip to Barcelona to attend and speak at the World Retail Congress. With Matt, our Co-founder & Exec Chair speaking on the future of the industry and the current state of investment market in a private top 30 global CEO forum and Archie, our Innovation Director speaking on Circularity and Retail's Journey to Net Zero. In the spirit of democratising access to the event, we’re lifting the lid on our top takeaways.

ShopTalk Las Vegas is a space where the most influential brands, and the rising stars, unite to develop connections, have conversations, learn insights and reimagine the future together. Here are our top three takeaways from this year's event.

Long-term strategic thinking is required to drive progress for the country and retail, argues Matt Truman