Stories

True Stories

News, events, case studies and podcasts from across the True community.

Insight True Global Insight True Global

The Retail Climate Challenge - The role of innovation and technology

Technology can be a powerful force in solving the many climate challenges we face, and the climate startup ecosystem is large and complex, covering a vast range of themes. Always on the hunt for the best tech out there, our Innovation team have taken a dive into some of the most notable and interesting, so read on to find out more.

Read More
Opinion Opinion

5 advantages to being sector specialists in 2024 and beyond

Specialist investing appears to be gaining momentum. Atomico’s State of European Tech report 2022 showed roughly 40% of VC funds (and roughly 45% of Pre-Seed and Seed funds) were planning to increase their specialism in investment focus going forwards, second only to growing their networks. Joe Seager-Dupuy, Investment Director at True, explores why Specialist strategies will thrive in uncertain markets, with a focus on the VC strategy he leads alongside Mike Martin.

Read More
Insight True Global Insight True Global

Exploring Retail Innovation Opportunities: Consumers as Creators

By 2030, the average consumer will have creative capabilities beyond what is possible even for large numbers of specialists today. We see the 'consumer as creator' trend as an enabler for three key opportunity areas: the empowerment of consumer creativity, peer-to-peer services, and the democratisation of influence.

Read More
News News

Q&A with Ribble's Gravel World Championship rider, Maddy Nutt

Ahead of the UCI Gravel World Championships in October in Veneto, Ribble, launches its new Stone Collection Gravel Bikes which will debut at the competition by four Ribble Collective Riders. One of these riders is Maddy Nutt who shares her journey from working in finance to the podiuming at the Earth Series and being selected for team GB for the Gravel Worlds.

Read More
Events Events

Elevating Retail: Advancing Connected Stores through Collaboration and Technology

As a future-focused partner for the consumer industry, we’re constantly navigating the intersection of consumer behaviour shifts and emerging technology. That’s why we partnered with TheIndustry.fashion to host an event centred around the topic of ‘The Connected Store’, bringing together key decision-makers from brands and retailers to gain practical advice on how to deliver a true, seamless omnichannel retail experience.

Read More
Insight Insight

A masterclass in community: Inside Sneak's formula for cultivating an invested user base

Following our recent event, there was a lot of interest around how our portfolio company, Sneak, had built such an engaged community. Our Head of Marketing, Danielle Le Toullec, sat down with Lauren Carroll, Head of Comms at Sneak to delve deeper into their community development and growth off the back of one of the brand’s biggest ever campaigns. The Halloween-themed drop - Satanic Cult - drove enormous community engagement, leading to a UK sellout in just 18 hours & global sellout in 1 week.

Read More