Stories

True Stories

News, events, case studies and podcasts from across the True community.

Insight Insight

Everyone Wants to Build the “Function Health” of Europe. Should They?

This blog is co-authored by our own Kasia Cheng and Hanna Villa from Vorwerk Ventures, sharing perspectives on consumer health.Everyone’s trying to build the “Function Health of Europe” — but should they? In the U.S., Function Health cracked the code by making preventative care desirable, a subscription that feels more like a lifestyle brand than a medical service. The European opportunity looks very different.

Read More