Stories
True Stories
News, events, case studies and podcasts from across the True community.
From Assistive to Essential: Tech for the Neurodiverse
VC's latest blog by Amai Ganjam dives into how neurodiversity is no longer a niche consideration in tech — it’s a rapidly growing movement that’s reshaping how products are built and experienced.
Web Summit 2025: Five Themes Shaping the Next Wave of Tech
In our latest blog, we break down five themes we saw at Web Summit 2025, from agentic commerce to enterprise AI, cybersecurity, creators and robotics, and what they signal about how retailers and brands will build and compete over the next 18–36 months.
The Creator Economy’s Next Wave: Why Now Is the Moment to Build
Camille Templé explores the next wave of growth and opportunity in the creator economy, and why now is the pivotal moment to build tools and infrastructure for creators.
The GenAI Divide: Why AI Works for People but Not for Companies at Scale (Yet)
Why does AI empower individuals but stumble when scaling across organisations? In our third blog on Large Language Models, Advisory Principal George Brain unpacks what MIT calls the "GenAI divide."
Kotcha raises €3.5 million to make world-class coaching accessible to every runner
French startup Kotcha, co-founded with marathon legend Eliud Kipchoge and the NN Running Team, has raised €3.5 million to make world-class coaching accessible to every runner. Using AI to recreate the athlete–coach relationship, Kotcha delivers adaptive, personalised guidance at scale.
The Cotswold Company hails strong first half performance
The Cotswold Company announced strong 30% uplift in their first half of 2025 after growing its customer base by 21%.
Pinpoint Raises $2.5 Million to Grow Leading Social Operating System for Brands
We’re excited to announce our investment in Pinpoint, who’ve just raised a $2.5M Seed round to help brands convert social attention into measurable growth.
Castore and Apparel Brands Announce Strategic Partnership
Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.
Ribble Outliers celebrate success at both the British and European Gravel Championships
It's been a big September for Ribble and the Outliers. From presenting the British Gravel Championships 2025 in Dalby Forest to the Outliers taking home wins at both the British AND European Gravel Championships, they're on a winning streak.
Large Language Models: Consumer Facing Applications - Expansive Knowledge, Expansive Risks
This is the latest blog in our series on key risks associated with LLMs and how to overcome them. Here we unpack the potential issues that arise when used to power consumer-facing features/applications without sufficient guardrails and a handful of simple strategies to prevent them.
Attention was all you need: the changes ahead in Internet commerce
In our latest blog, Joe Seager-Dupuy dives into the consequences of increased AI adoption and how the shift from scarce human attention to tireless AI agents will redefine Internet commerce.
Everyone Wants to Build the “Function Health” of Europe. Should They?
This blog is co-authored by our own Kasia Cheng and Hanna Villa from Vorwerk Ventures, sharing perspectives on consumer health.Everyone’s trying to build the “Function Health of Europe” — but should they? In the U.S., Function Health cracked the code by making preventative care desirable, a subscription that feels more like a lifestyle brand than a medical service. The European opportunity looks very different.
10% raises €2.4M to reinvent FMCG brand loyalty
We’re excited to announce our investment in 10%, a real-time data platform that removes intermediaries, enabling brands to collect, visualise and activate receipt-level data while rewarding users through a cashback app.
Large Language Models: Smarter than us – or confidently wrong?
Our latest blog unpacks the common issue of Large Language Models and their tendency to hallucinate. Advisory Analyst Cara Hogg explores what they are, why they happen and offers practical strategies for working around them.
Why we invested in Sava
Why we're excited about latest investment in Sava, who are pioneering real-time molecular health monitoring.
Ribble announced as presenting partner of the 2025 British Gravel Championships
Ribble has been named the presenting partner for the 2025 British Gravel Championships at Dalby Forest this September. Building on the successful launch of their ULTRA-GRIT and ALLGRIT bikes, Ribble will be supporting its team, the Ribble Outliers, as they compete on the new models.
Sava raises $19M Series A amid world-first clinical results for next-gen biosensor
Sava, who are pioneering molecular health monitoring, have raised $19M Series A to accelerate their mission to build the technological foundation for preventative and personalised healthcare.
Stablecoins: Blockchain’s killer app or an economic chaos agent?
Molly Walsh explores the acceleration of stablecoins, why they matter now and their potential for retailers and global brands.
Ribble Reimagines the CGR Range
Ribble launches the third generation of their do-it-all CRG range.
The Cotswold Company delivers record sales of £100m in 'milestone year'.
The Cotswold Company (TCC) celebrates a milestone year, strengthening its position as a leader in premium homeware. With a focus on quality, craftsmanship and a growing omnichannel presence, the brand continues to resonate with consumers seeking timeless, made to last furniture.