Ejike was born in the North and raised in the South, by way of Nigeria. He started his finance career in M&A before moving to the PE industry and joining EMK Capital as one of the founding team members. Most recently, Ejike focused on international growth businesses at Centricus in apparel and media.
The consumer industries are so fundamentally important to the economy. We all feel the benefits of wealth effects and struggle with the knocks to consumer confidence. As a pure consumer and retail investor, True invests 100% of its time, energy and capital behind amazing businesses that impact us daily — not just commercially but also socially, environmentally, and emotionally. It’s great to be part of a growing business that cares about its people and empowers them to take opportunities. I’m excited about the future!
Thinking deeply about cool stuff for today and tomorrow’s tomorrow.
Two things I love that stand out: I get to talk to thoughtful people with a clear vision for the future on a daily basis; and when the pieces suddenly fall into place after grappling with a complex industry, business model or problem. What I dislike the most: days gridlocked in back-to-back-to-back meetings.
For a non-web 2.0 company it would be LVMH; otherwise take your pick of any of the internet scale businesses.
Ejike’s expertise at True:
Ejike has taking the charge across a number of pipeline projects and new investment opportunities.
Consumer specialists True scale their investment and innovation firm to more than £600m AUM in just five years – with the Covid downturn proving to be no barrier to performance.
This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.