Ejike Onuchukwu

Director, Investment

“I first met Eji on a five-a-side football pitch. The bad news for him meant that we had high expectations. The good news is that he’s proven to be a brilliant addition to the team and an all-round great guy.” — Oscar King

Ejike Onuchukwu


Ejike was born in the North and raised in the South, by way of Nigeria. He started his finance career in M&A before moving to the PE industry and joining EMK Capital as one of the founding team members. Most recently, Ejike focused on international growth businesses at Centricus in apparel and media.

meet Ejike

Why did you choose True?

The consumer industries are so fundamentally important to the economy. We all feel the benefits of wealth effects and struggle with the knocks to consumer confidence. As a pure consumer and retail investor, True invests 100% of its time, energy and capital behind amazing businesses that impact us daily — not just commercially but also socially, environmentally, and emotionally. It’s great to be part of a growing business that cares about its people and empowers them to take opportunities. I’m excited about the future!

How would you describe you job to a five-year-old?

Thinking deeply about cool stuff for today and tomorrow’s tomorrow.

What do you love most — and least — about your job?

Two things I love that stand out: I get to talk to thoughtful people with a clear vision for the future on a daily basis; and when the pieces suddenly fall into place after grappling with a complex industry, business model or problem. What I dislike the most: days gridlocked in back-to-back-to-back meetings.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

For a non-web 2.0 company it would be LVMH; otherwise take your pick of any of the internet scale businesses.

Which person or people helped shape and inspire who you are today?

Brazilian Ronaldo

true cv

Ejike’s expertise at True:

Ejike has taking the charge across a number of pipeline projects and new investment opportunities.

True stories featuring Ejike


True launches third PE fund: a huge milestone in our journey to reimagine PE.

Consumer specialists True scale their investment and innovation firm to more than £600m AUM in just five years – with the Covid downturn proving to be no barrier to performance.

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Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

view story

relevant people

Richard Sharpe

Managing Director, Investment

“The newest addition to the Richards of True, Sharpey’s experience, openness and enthusiasm are infectious — Qatar’s loss is London’s gain!’

Richard Sharpe