Jamie Campbell

Principal, Innovation

"Jamie is always one step ahead. He has a maturity about him that is beyond his years, is always thinking more broadly about opportunities and is great at making things happen." — Richard Anson

Jamie Campbell


Originally from Scotland, Jamie worked at Bell Potter Securities in Melbourne in the equities research department, before completing a master’s degree in investment and finance at the University of Strathclyde. He’s been at True ever since.

meet Jamie

Why did you choose True?

Great team, unique model, exciting industry.

How would you describe your job to a five-year-old?

I help companies operate better through partnerships with technology.

What do you love most — and least — about your job?

I love the variety and creativity needed to solve problems, but like the admin much less.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

Nintendo. It has constantly innovated and created products that were either a perfect product-market fit, or were so great that they created new markets.

Which person or people helped shape and inspire who you are today?

Sam Torrance — one of only two golfers to sink the winning putt and then captain a winning team at the Ryder Cup (1985 & 2002 respectively).

true cv

Jamie’s expertise at True:

In his time with True, Jamie has been heavily involved in projects including, but not limited to, Johnson & Johnson, M&S, Oxford Properties, Grosvenor, Shell, Morrisons and Coca Cola European Partners.

True stories featuring Jamie


Marks & Spencer selects True to drive digital innovation agenda

M&S has partnered with True to draw on the breadth of True's community to access the latest innovative technologies and expertise from within the sector that can best support M&S’ digital ambitions.

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True to fuel retail innovation at Shell

With around 44,000 sites in close to 80 countries, Shell is the world’s largest mobility retailer and one of the largest single-branded retailers of any kind. True is collaborating with Shell to help enhance its customer experience through access to innovative technologies, products and startups.

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Johnson & Johnson Consumer Health works with True to find future-fit technologies and services

Johnson & Johnson has chosen to work with True to run its LaunchPad process, using its own international network of startups and investors to identify and filter market-leading solutions capable of adding value to one of the world’s largest consumer goods companies.

view story

relevant people

Aarthi Thangavel

Associate, Innovation

“Aarthi is fantastic to work with — she is super friendly, helpful and engaged in everything she is part of. I particularly appreciate her getting involved in our Growth deal flow meetings to ensure we’re well joined-up across True.”

Aarthi Thangavel

Liam Buswell

Director, Innovation

“Liam is incredibly smart, cool and collected. He’s very good at articulating difficult concepts, which is very helpful when discussing horizon technologies and is always happy to go above and beyond to help everyone across the team.”

Liam Buswell