Rachel joined True’s Private Equity investment team in November 2020. Prior to then, she spent nearly 10 years at Blue Coast Capital, a single family office with a broad portfolio of investments. Having started within the public equities division, she spent the last 8 years focused on private equity, more specifically sourcing and executing a number of consumer related growth stage investments in both the UK and US.
I first met Matt Truman shortly after he founded True and was incredibly inspired by the emphasis he placed on brand, people and culture – not just in the businesses that they look to invest in but also internally, which strongly aligns with my own values. Subsequently, I feel very fortunate to have joined.
I find exciting companies and help them grow.
What I love most about my job is meeting passionate founders and learning how they got started, what makes them tick and what their ambitions are for the future. The least enjoyable part about my job is not being able to invest in promising brands simply due to unsuitable deal parameters.
I wish someone would reimagine air travel. Air travel has allowed us to explore different cultures and expand our horizons but its very polluting in its current form so I am hopeful this idea and industry will evolve for better.
My husband is unequivocally my better half and has inspired me to be the best version of myself, both personally and professionally.
This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.
Consumer specialists True scale their investment and innovation firm to more than £600m AUM in just five years – with the Covid downturn proving to be no barrier to performance.
“Rich’s vigorous passion for consumer brands and working with the teams that build them is infectious and always brightens the days of those around him.”
“Ben has great experience of investing in the consumer space across various stages of growth. By sharing these perspectives, he brings balance to our investment approach.”