Rachel Marshall

Director, Investment

"Having spent most of her career in the consumer sector, Rachel has fantastic insight and her views are always hugely valued internally and externally." —

Rachel Marshall


Rachel joined True’s Private Equity investment team in November 2020. Prior to then, she spent nearly 10 years at Blue Coast Capital, a single family office with a broad portfolio of investments. Having started within the public equities division, she spent the last 8 years focused on private equity, more specifically sourcing and executing a number of consumer related growth stage investments in both the UK and US.

meet Rachel

Why did you choose True?

I first met Matt Truman shortly after he founded True and was incredibly inspired by the emphasis he placed on brand, people and culture — not just in the businesses that they look to invest in but also internally, which strongly aligns with my own values. Subsequently, I feel very fortunate to have joined.

How would you describe your job to a five-year-old?

I find exciting companies and help them grow.

What do you love most — and least — about your job?

What I love most about my job is meeting passionate founders and learning how they got started, what makes them tick and what their ambitions are for the future. The least enjoyable part about my job is not being able to invest in promising brands simply due to unsuitable deal parameters.

Name an idea or company that reimagined a business or industry — one you wish you’d thought of.

I wish someone would reimagine air travel. Air travel has allowed us to explore different cultures and expand our horizons but it’s very polluting in its current form so I am hopeful this idea and industry will evolve for better.

Which person or people helped shape and inspire who you are today?

My husband is unequivocally my better half and has inspired me to be the best version of myself, both personally and professionally.

true cv

Rachel’s expertise at True:

True stories featuring Rachel


Events, Reimagined

This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.

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True launches third PE fund: a huge milestone in our journey to reimagine PE.

Consumer specialists True scale their investment and innovation firm to more than £600m AUM in just five years – with the Covid downturn proving to be no barrier to performance.

view story

relevant people

Richard Brick

Director, Investment

“Rich’s vigorous passion for consumer brands and working with the teams that build them is infectious and always brightens the days of those around him.”

Richard Brick