Stories
True Stories
News, events, case studies and podcasts from across the True community.
Why we invested in Sava
Why we're excited about latest investment in Sava, who are pioneering real-time molecular health monitoring.
Ribble announced as presenting partner of the 2025 British Gravel Championships
Ribble has been named the presenting partner for the 2025 British Gravel Championships at Dalby Forest this September. Building on the successful launch of their ULTRA-GRIT and ALLGRIT bikes, Ribble will be supporting its team, the Ribble Outliers, as they compete on the new models.
Sava raises $19M Series A amid world-first clinical results for next-gen biosensor
Sava, who are pioneering molecular health monitoring, have raised $19M Series A to accelerate their mission to build the technological foundation for preventative and personalised healthcare.
Ribble Reimagines the CGR Range
Ribble launches the third generation of their do-it-all CRG range.
The Cotswold Company delivers record sales of £100m in 'milestone year'.
The Cotswold Company (TCC) celebrates a milestone year, strengthening its position as a leader in premium homeware. With a focus on quality, craftsmanship and a growing omnichannel presence, the brand continues to resonate with consumers seeking timeless, made to last furniture.
The Ribble Outlier Gravel Team’s Sophie Wright takes double podium with the ULTRA-GRIT.
A huge congratulations to Sophie Wright from The Ribble Outlier Gravel Team, who placed on the podium twice on the international gravel racing circuit on the ULTRA-GRIT.
The Cotswold Company opens its 13th showroom in Knutsford
The Cotswold Company has opened its very first showroom in the North West.
We Partner with German Doner Kebab (GDK) and Hero Brands to Support Continued UK and International Growth
Our latest strategic investment with German Doner Kebab (GDK) and Hero Brands to support GDK's continued rollout as the leading Middle Eastern QSR brand in the UK to accelerate growth across existing and new markets globally.
Ribble launches the all new ULTRA-RACE: a new benchmark in performance cycling.
Ribble have just launched the ULTRA-RACE, designed to: Out Climb. Out Corner. Out Sprint. ULTRA-RACE. No Compromise.
True and Newton form Strategic Partnership to Transform the Consumer and Retail Sector
We are excited to announce our strategic partnership with Newton, bringing together Newton’s deep operational expertise and our technology-driven advisory approach to supercharge value creation across the consumer and retail sector.
Kenny Wilson appointed as Chairman of Represent
We’re excited to welcome Kenny Wilson as Chairman and Non-Executive Director of Represent. His appointment marks a major step in accelerating the brand’s global growth. With thirty-five years of leadership in fashion, Kenny brings strategic insight that will strengthen Represent’s position in luxury and performance wear as well as supporting our shared vision for Represent's continued growth.
Represent x True: Our latest partnership
We’re excited to announce our strategic partnership with Represent, a UK-based luxury fashion brand reshaping the boundaries of luxury and performance sportswear.
True appoints Mark McClennon as Senior Advisor.
We are pleased to announce the appointment of former global CIO of Burberry and Unilever's consumer business, Mark McClennon, MBE, as Senior Advisor to True.
Represent launches womenswear.
As hinted at the end of last year when we announced our strategic partnership with Represent, the brand has now expanded into womenswear. Founded by brothers George and Michael Heaton, Represent has a loyal customer base and has seen considerable growth.
Digital Product Passports at Selfridges
We meet Alexandra Maslova, founder of SmartDPP and fashion designer Martina Spetolva at Selfridges to discuss Digital Product Passports and their role in luxury retail.
Ribble Cycles partners with Smurfit Westrock Cycling Team
Ribble is now the official bike sponsor of the Smurfit Westrock Cycling Team for the 2025 season, powering the women's cycling team to new heights.
The Cotswold Company: Christmas Trading Success
The Cotswold Company (TCC) saw Christmas sales surge 22% to £19.9m, B Corp certification, and the opening of its eleventh and twelfth showrooms in Marlow and Harpenden.
Partnerships are paying off for The Cotswold Company
The Cotswold Company's strategic partnerships with John Lewis and Next are delivering strong results, contributing to a 22% sales increase to £19.9 million during the Christmas trading period.
True’s participation in Eyva’s €2.7m Seed funding round
We are excited to announce True’s participation in Eyva’s €2.7m Seed funding round co-led with Earlybird and Wenvest.
True Presents: Tech Showcase 2024
On Wednesday 20th November, we hosted our latest annual Tech Showcase. The evening brought together leading retail and consumer industry innovators to explore eight cutting-edge technology solutions that are driving top-line growth and bottom-line efficiencies.