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True Stories
News, events, case studies and podcasts from across the True community.
Transforming Retail: Insights from BRC CEO Technology & Innovation Insights Session
We recently held a CEO Technology & Innovation Insights Session, providing a critical platform for 30 retail leaders to discuss the challenges and opportunities presented by technological advancements. Following a presentation from Matt Truman on the current state of Retail, we focused on three topics presented by Danielle Le Toullec, Jamie Campbell and Liam Buswell: The Future of Brand Engagement, Shrink and Colleague Safety and Back-Office Automation.
Ribble Cycles appoints Sean Hastings as new CEO
Ribble has named Sean Hastings as its new CEO. Hastings, a veteran in consumer sector transformation, brings a wealth of experience from B2C Group, River Island, and Pentland Brands. This strategic move follows the recent appointment of Becks DeNiro as chair. Current CEO Andy Smallwood will transition to a senior adviser role, ensuring a smooth leadership change.
Sneak Energy Wants To ‘HACK YOUR BRAIN’ This Summer
Disruptive energy drinks brand Sneak Energy’s first OOH campaign goes live this June and runs throughout the summer, broadcasting its formula’s powerful ability to ‘Hack Your Brain’.
Tips for perfecting your pitch deck & securing an investor call
At True, we understand the challenges of securing that first crucial call with investors. In this article, we dive into the essentials of crafting a standout pitch deck. Learn how to align with our investment thesis, articulate your market opportunity, highlight your team's strengths, and more.
Transforming the Future of Food: Insights from True's "Reimagining Agtech" Event
Explore key insights from True's "Reimagining Agtech: Transforming the Future of Food" event, where industry leaders convened to discuss the urgent need for systemic change within our food systems. Delve into the challenges and opportunities identified in agtech adoption, the economic impacts of current practices, and the vital role of innovation and government support in shaping a sustainable future.
Unpacking the Future of Retail: Key Insights from World Retail Congress
Our Head of Marketing, Danielle Le Toullec, dives into the key themes that dominated WRC this year, from embracing customer-centricity to the importance of innovative leadership, having a clear vision of transformation, championing innovation and sustainability, omnichannel strategies and AI's expanding role in retail.
Ribble Collective: Ride More in ’24
The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.
RIBBLE REBELLION: Make Some Noise
Ribble partner with HUUB to launch RIBBLE REBELLION Race Kit at Redlands.
In Conversation: Navigating Retail Media
Are we witnessing a revolution in retail media? Innovation Associate, Owen Eddershaw explores this question in a discussion with Troy Townsend, Co-founder & CEO of Zitcha - the all-channel retail and commerce media technology platform.
Interview: Jean-Michel Chalayer, founder of JENA
As part of the quick founder questions series – or QFQs – Maddyness spoke to Jean-Michel Chalayer, founder of Jena about recent investment, backing solopreneurs and the importance of flex culture!
JENA Secures £1.2M Pre-Seed to empower UK solopreneurs
JENA, a UK SaaS platform that enables solopreneurs to run their businesses smoothly instead of piecing together disjointed tools, secures £1.2 million in an oversubscribed Pre-Seed funding round led by True & Gfund.
Beyond Borders: True in Europe
This year so far, we’ve been spending more time in major European tech and start-up hubs including Berlin, Paris and Barcelona, with the Nordics to come in Q2, meeting with other VCs and founders with a view to increasing our investments in European markets.
Recent retail volatility has created M&A bargains
Our industry finds itself in a perplexing spot in 2024. Macroeconomic conditions aren’t great, but they’re an awful lot better than they were a year ago. Opportunities abound, particularly the potential for AI to deliver efficiencies throughout the value chain, but challenges also remain plentiful.
LIVE from Shoptalk Las Vegas
The True team is back from Shoptalk Las Vegas after a packed week of insightful panel discussions, meetings with brands and technology businesses, as well as connecting with our US corporate partners. Our Innovation Principal, Jamie Campbell, explores this year's major themes.
RIBBLE REBELLION Unleashed
RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.
True at Smart Retail Tech Expo - Four Tech Company Callouts
Our innovation analysts share their selection of the top tech startups that exhibited at Smart Retail Tech Expo and why they stood out.
Interview with The Cotswold Company's CEO, Ralph Tucker
Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.
Megatrend: Data Consciousness
To explore the major shift in the consumer data landscape and what retailers and brands should be doing in response, we sat down with StJohn Deakins, Founder and CEO of DataSapien, a company developing technology that delivers hyper-personalisation while prioritising data privacy and compliance.
Would this make you switch to a DIY hair dye?
A new launch from Bleach promises to rebrand the permanent colour aisle.
The Climate Challenge – Retail edition
With climate high on the corporate agenda, many retail businesses are setting ambitious net-zero targets. Setting a commitment is one thing - especially when it’s public - but achieving it is another altogether. In this article, we're uncovering the fundamental role innovation will play in tackling the climate challenge for retail.