Oscar joined True’s Private Equity team in 2017. He was part of the deal team that led our investments in Zwift, Hush and Sneak. He also provides support to our Growth team and helped with our investment in Fable. Oscar has a love of all sports, cooking and travel — and combines these passions whenever possible. Prior to True, Oscar graduated from the University of Bath where he undertook placements at Downing LLP and Adam Street Advisers.
True’s business model just seemed so simple … it was a bit of a lightbulb moment. The opportunity to add real value and help businesses grow through a specialist network felt like a win-win for everyone involved. I loved the idea of a self-fulfilling network that gets stronger and stronger as we partner with more brands.
We give money to people with ideas, and we help these people grow their ideas to create a better world.
Without a doubt, the best part of the job is meeting the amazing founders and hearing the passion that comes through when they tell us about their businesses. However, this does lead to not being able to back some of the incredible businesses we meet which fall outside our criteria. That, or when we can't keep the #gifts.
Video is the future and YouTube is the OG. In my eyes, YouTube is the idea that has single-handedly added the most value to my life. It is the ultimate chef, PT, DIYer comedian and everything in between.
[Insert YOUR name here] has been the most inspiring person I’ve ever met. (If you’re the founder of an exciting brand, play your cards right and this could be you ...)
In 2018, True hosted its inaugural Cycle Challenge in Mallorca – helping to bring the annual fundraising total for our charitable partner Tommy's to more than £125,000.
Sneak is disrupting the energy drinks market, with a distinctively branded healthy alternative. We believe that Sneak has the creativity, brand power, product attributes, and founding team to continue its disruption of the UK energy drinks market and to grow internationally, both in the US and Europe.
“Rich’s vigorous passion for consumer brands and working with the teams that build them is infectious and always brightens the days of those around him.”
“Cam is a great character to have around — confident, humble, funny, and always eager to learn.”